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Wizard of Ads (eBook, ePUB) - Williams, Roy H.
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  • Format: ePub

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
. multiply the effectiveness of your advertising
. understand the tug-of-war between intellect and emotion
. plant a mental trigger in the mind of your customer
. create totally new concepts from combinations of old ones
. see the opportunities around you
. avoid the danger of overchoice
. escape the need to advertise 'Sale! Sale! Sale!'
. find the genius that hides within you
. receive the best others have to give
. focus your…mehr

  • Geräte: eReader
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  • Größe: 9.62MB
  • FamilySharing(5)
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Produktbeschreibung
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

. multiply the effectiveness of your advertising

. understand the tug-of-war between intellect and emotion

. plant a mental trigger in the mind of your customer

. create totally new concepts from combinations of old ones

. see the opportunities around you

. avoid the danger of overchoice

. escape the need to advertise 'Sale! Sale! Sale!'

. find the genius that hides within you

. receive the best others have to give

. focus your advertising, your business, and your life

Along the way, the Wizard will:

. share the power of encouragement

. talk to you about your Ruby Red Slippers

. make you understand how lucky you are

. show you how to avoid the mistakes that others have already made

. convince you of the need to rest

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