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Betfair is the world's leading online betting exchange. Launched in 2000, its annual revenues reached £145m in 2006. In the last year, Betfair has more than doubled its number of registered users. Since the first edition of the book was published, the total number of Betfair websites has risen to 18, and an Australian exchange has launched. The services Betfair offer have also expanded, including a telephone betting operation and new games including poker, blackjack and baccarat. This is the definitive insider's guide to playing - and winning - on Betfair. Written by Betfair insiders it gives…mehr
Betfair is the world's leading online betting exchange. Launched in 2000, its annual revenues reached £145m in 2006. In the last year, Betfair has more than doubled its number of registered users. Since the first edition of the book was published, the total number of Betfair websites has risen to 18, and an Australian exchange has launched. The services Betfair offer have also expanded, including a telephone betting operation and new games including poker, blackjack and baccarat. This is the definitive insider's guide to playing - and winning - on Betfair. Written by Betfair insiders it gives you the full picture of how Betfair works; it explains the terms and jargon, helps you get started on the site, introduces every type of play - including poker and the Betfair Casino - and offers tips and insider know-how that both newcomers seasoned Betfair punters can use to maximise returns.
Alex Gowar is the Head of Brand Marketing at Betfair. A punter for 15 years, he joined Betfair in 2002 when it employed about 100 people and has watched in amazement as it has grown into a global business employing well over a thousand people. During that time he has written and produced more ads, emails, websites, and TV commercials than he dares remember. Jack Houghton was the Head of Horseracing Communications at Betfair. He has been a life-long punter and jumped at the chance to work at Betfair when offered a job there in 2004. In 2007, he left the business to follow his dream of training racehorses full-time. He also works as a freelance journalist, writing about horseracing and betting. He won the Martin Wills Award for racing journalism in 2002.
Inhaltsangabe
Introduction 1 Part I: Starting Out 7 Chapter 1: Introducing Betfair 9 Chapter 2: Starting Out with the Essentials 17 Chapter 3: Managing Your Account 27 Chapter 4: Choosing Your Market 39 Part II: Let's Get Betting 51 Chapter 5: Placing Your First Bet 53 Chapter 6: Doing the Maths 65 Chapter 7: Betting In-Play 73 Chapter 8: Using Betfair Starting Price 85 Chapter 9: Poker, Games, and Casino 91 Part III: Getting Serious 97 Chapter 10: Finding Information 99 Chapter 11: Low-Risk Betting: Trading 103 Chapter 12: Low-Risk Betting: Arbing 117 Chapter 13: Going Pro 123 Chapter 14: Controlling Your Gambling 139 Part IV: The Part of Tens 145 Chapter 15: Ten Common Mistakes to Avoid 147 Chapter 16: Ten Top Tips 153 Chapter 17: Ten Sporting Information Sources 159 Chapter 18: Ten (or So) Most Amazing Markets 165 Chapter 19: Ten Betfair Firsts 173 Appendix: Glossary 179 Index 183
Introduction 1 Part I: Starting Out 7 Chapter 1: Introducing Betfair 9 Chapter 2: Starting Out with the Essentials 17 Chapter 3: Managing Your Account 27 Chapter 4: Choosing Your Market 39 Part II: Let's Get Betting 51 Chapter 5: Placing Your First Bet 53 Chapter 6: Doing the Maths 65 Chapter 7: Betting In-Play 73 Chapter 8: Using Betfair Starting Price 85 Chapter 9: Poker, Games, and Casino 91 Part III: Getting Serious 97 Chapter 10: Finding Information 99 Chapter 11: Low-Risk Betting: Trading 103 Chapter 12: Low-Risk Betting: Arbing 117 Chapter 13: Going Pro 123 Chapter 14: Controlling Your Gambling 139 Part IV: The Part of Tens 145 Chapter 15: Ten Common Mistakes to Avoid 147 Chapter 16: Ten Top Tips 153 Chapter 17: Ten Sporting Information Sources 159 Chapter 18: Ten (or So) Most Amazing Markets 165 Chapter 19: Ten Betfair Firsts 173 Appendix: Glossary 179 Index 183
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