Matthew Michalewicz, Zbigniew Michalewicz

Winning Credibility (eBook, ePUB)

A guide for building a business from rags to riches

• Format: ePub

Produktbeschreibung

Winning Credibility: A guide for building a business from rags to riches is not a replacement for all the books on "how to succeed in business" or "how to be great at sales." Instead, it is an integral complement to both. Without raising or borrowing millions of dollars, this book explains the art and science of crafting a company image that others will hold in high esteem. A company image that will be associated with success and staying power-even if the company is brand new; with customer satisfaction and on time delivery-even if the first client remains unwon; and with praise, promise, and upside-even if the business plan is still wet. Although the process of building a business from rags to riches is never easy, the tips and techniques in this book can smooth out some of the bumps in the road.

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Produktdetails

• Verlag: Credibility Corporation Pty Ltd
• Seitenzahl: 272
• Erscheinungstermin: 1. Januar 2014
• Englisch
• ISBN-13: 9780992286125
• Artikelnr.: 42045582

Autorenporträt

Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. He is currently the CEO of Complexica, a provider of Artificial Intelligence software for optimising sales & marketing activities, and a director of several ASX-listed companies, including Prophecy International (ASX: PRO), ComOps (ASX: COM), and LBT Innovations (ASX: LBT). He is also the author of several books, including Life in Half a Second and Adaptive Business Intelligence.