Kitty Porterfield, Meg Carnes

eBook, PDF

Why School Communication Matters (eBook, PDF)

Strategies From PR Professionals

Beschreibung

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.

Demonstrates how school leaders can design effective two-way communication strategies with their own communities-because one size no longer fits all.Draws from some of the best research in school communication and business leadership.Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges-from battles with angry parents to the effective use of data to the management of a major crisis-and links these challenges to larger leadership issues.Includes up to the minute information and fresh statistics on today's social media and community outreach.Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front linesIs a reference book for both new and seasoned school leadersIs a textbook for those aspiring to school leadership positions

Technische Details

• Geräte: PC
• ohne Kopierschutz

Barrierefreiheit

• Text-to-Speech

Autor

Kitty Porterfield is a partner in the firm of Porterfield & Carnes Communications. She directed public relations and communications efforts in public school districts in Northern Virginia for nearly thirty years, most recently in Fairfax County Public Schools, where she led the communications efforts during 9/11 and the sniper incident in the Washington metropolitan area. Her work has received recognition from the U.S. Departments of Education and Homeland Security and the National School Public Relations Association. She and Meg Carnes have also co-authored Why Social Media Matters: School Communication in the Digital Age.She lives in Northern Virginia and can be reached at [e-mail].

Meg Carnes is a partner in the firm of Porterfield & Carnes Communications. She was an award winning English and journalism teacher and worked as a communication specialist for Fairfax County (Va.) Public Schools when the school division was awarded the Gold Medallion for communication excellence from the National School Public Relations Association (NSPRA). She is nationally accredited in public relations by the Public Relations Society of America (PRSA). She lives in Washington, D.C. and can be reached at [e-mail].

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 284
• Erscheinungstermin: 7. Juli 2014
• Englisch
• ISBN-13: 9798881878115
• Artikelnr.: 74846393

Rezensionen

No school administrator should be without [this book]. Surviving and thriving in today's complex school environment requires the ability to communicate well with our constituents. -- Dr. Daniel A. Domenech, executive director, AASA and former superintendent, Fairfax County Public Schools (VA) Why School Communication Matters is not only an interesting, but a really necessary project! -- Brigid Schulte, staff writer, Washington Post The authors are uniquely qualified to suggest innovative concepts in communications for school leaders. Their experiences come through loud and clear and form the lens through which their recommendations are viewed. School leaders would be wise to embrace the authors' philosophy and incorporate the hard learned

lessons into their daily practice. -- Fred Ellis, director, Office of Safety and Security, Fairfax County Public Schools (VA) Our inability to communicate what we do every day in schools makes our jobs much harder, and may even threaten public education as an institution. That is part of the premise of this powerful and compelling book. Happily, the other premise says that we CAN re-look our communications "thinking, and we CAN do it right now. Kitty Porterfield and Meg Carnes draw upon their years in the "trenches" as communication experts to provide practical, thoughtful, and critical ideas designed to guide and empower school leaders. -- Denny Berry, director, Cluster VI, Fairfax County Public Schools Drawing on years of experience in education and public relations, they present a unique business model for running more effective schools. With a focus on leadership skills such as listening, engaging the community, and managing crises, they provide school administrators with a clear and practical blueprint for success...The books is part instruction manual and part motivational seminar. While written primarily for superintendents, principals and other school leaders, it would be a useful tool for 'stakeholders' (i.e, parents) who want to become more involved in their children's education. The Literary Hill Why School Communication Matters is written in a step-by-step format, ready for immediate application. It is an excellent resource and guide to help principals and school leaders build strong relationships with students, staff, parents, and business-relationships that will result in a more supportive and productive school community. -- Stephen D. Hockett, Virginia Principal of the Year and Principal in Residence, Office of Educational Technology, U.S. Department of Education Recommend this book to anyone involved or interested in school leadership. -- Sandra L. Husk School Administrator, May 2009