Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions. New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left…mehr
Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions. New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left school newsletters and brochures in the dust. More and more, leader survival depends on anticipating stakeholder demands. This book shows how.
Acknowledgments Introduction: A Matter of Urgency Part I: The Relationships Chapter 1. Start with a Win Staying Ahead in a Changing World Chapter 2. Build Trust Demonstrating Respect, Competence, and Integrity Chapter 3. Win by Persuasion Using Communication to Gain Friends and Influence People Chapter 4. Embrace the Change New Expectations From Digital Natives Chapter 5. Engage the Community Breaking Gridlock Part II: The Framework Chapter 6. Design Your Plan Engaging Stakeholders to Drive Achievement Chapter 7. Harness Your Secret Weapon Communicating Effectively with Colleagues and Employees Chapter 8. Nail Your Successes Being Accountable in a Data-Driven World Chapter 9. Get in the Ring Claiming Our Political Heritage Chapter 10. Mind Your Reputation Marketing Your School s (or District s) Greatness Part III: The Special Interests Chapter 11. Invest in the Media Protecting Your Assets Chapter 12. Lead the Change Modeling a Compelling Message on Diversity Chapter 13. Face Those Angry Parents Turning a Complaint into a Gift Chapter 14. Dazzle the 80 Percent Reaching Out to the Larger Community Part IV: The Crisis Chapter 15. Think Smart under Fire Mastering Basic Crisis Communications Chapter 16. A Case Study in Crisis Communications Revisiting our Assumptions Part V: The Toolbox Chapter 17. Overhaul Your Communication Content Honing Your Message Chapter 18. Read Your School (or District) Newsletter Understanding Why Parents Don t Chapter 19. Manage Your School (or District) Website Linking Information and Conversation Chapter 20. Get a Grip on Social Media Adding Your Voice to Web Conversation Chapter 21. Write with Purpose Harnessing the Punch of the Written Word Chapter 22. Upgrade Back-to-School Night Curing What Ails This Annual Event Conclusion. Sustainability: The Challenge of the Long-Distance Runner For Reflection 10 Books You Need References About the Authors
Acknowledgments Introduction: A Matter of Urgency Part I: The Relationships Chapter 1. Start with a Win Staying Ahead in a Changing World Chapter 2. Build Trust Demonstrating Respect, Competence, and Integrity Chapter 3. Win by Persuasion Using Communication to Gain Friends and Influence People Chapter 4. Embrace the Change New Expectations From Digital Natives Chapter 5. Engage the Community Breaking Gridlock Part II: The Framework Chapter 6. Design Your Plan Engaging Stakeholders to Drive Achievement Chapter 7. Harness Your Secret Weapon Communicating Effectively with Colleagues and Employees Chapter 8. Nail Your Successes Being Accountable in a Data-Driven World Chapter 9. Get in the Ring Claiming Our Political Heritage Chapter 10. Mind Your Reputation Marketing Your School s (or District s) Greatness Part III: The Special Interests Chapter 11. Invest in the Media Protecting Your Assets Chapter 12. Lead the Change Modeling a Compelling Message on Diversity Chapter 13. Face Those Angry Parents Turning a Complaint into a Gift Chapter 14. Dazzle the 80 Percent Reaching Out to the Larger Community Part IV: The Crisis Chapter 15. Think Smart under Fire Mastering Basic Crisis Communications Chapter 16. A Case Study in Crisis Communications Revisiting our Assumptions Part V: The Toolbox Chapter 17. Overhaul Your Communication Content Honing Your Message Chapter 18. Read Your School (or District) Newsletter Understanding Why Parents Don t Chapter 19. Manage Your School (or District) Website Linking Information and Conversation Chapter 20. Get a Grip on Social Media Adding Your Voice to Web Conversation Chapter 21. Write with Purpose Harnessing the Punch of the Written Word Chapter 22. Upgrade Back-to-School Night Curing What Ails This Annual Event Conclusion. Sustainability: The Challenge of the Long-Distance Runner For Reflection 10 Books You Need References About the Authors
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