Robert J. E. Silvery

Who's Listening? (eBook, ePUB)

The Story of BBC Audience Research

• Format: ePub

Produktbeschreibung

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 219
• Erscheinungstermin: 14. Oktober 2016
• Englisch
• ISBN-13: 9781315444222
• Artikelnr.: 46883027

Autorenporträt

Robert J.E. Silvery

Inhaltsangabe

1. Genesis 2. The BBC in Labour 3. Sampling People 4. First Fruits 5. Numbering the People 6. Audience Research in Wartime
I 7. Audience Research in Wartime
II 8. From War to Peace 9. P. & D. 10. Television: the Last Years of the Monopoly 11. Enter ITV 12. Post
Pilkington