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Sales, sales and more sales. This is something that worries the leaders of any company, and during recessions and crises it becomes a critical issue. Sales volume is a consequence of the quality of the organization of the business process. A properly organized marketing system can generate high revenues even during a severe downturn in the market. The authors of the book solved a unique problem - they presented to the attention of readers all aspects of building an effective sales system: from market analysis to ways to motivate sales personnel. The material is replete with specific examples from the activities of Russian companies and is rich in valuable advice that any modern organization can successfully apply in its marketing system. The book is addressed to heads of organizations, heads of sales departments, as well as sales and personnel managers of companies operating in various business areas.
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