Richard Copping

Volkswagen Beetle (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 64
• Erscheinungstermin: 10. September 2014
• Englisch
• ISBN-13: 9781784420208
• Artikelnr.: 44626926

Autorenporträt

¿Marque expert and lifelong Volkswagen enthusiast Richard A. Copping has written over a dozen books covering a variety of models, and regularly contributes articles to a number of magazines.

Inhaltsangabe

Introduction
A Car for the Masses: 1933-45
A British Volkswagen: 1945-8
The 'King of Wolfsburg': 1948-68
Poor Management and New Beetles: 1968-78
The Lasting Legacy: 1978-2003 and Beyond
Further Reading
Places to Visit
Index