Rachel Lawes

eBook, ePUB

Using Semiotics in Retail (eBook, ePUB)

Leverage Consumer Insight to Engage Shoppers and Boost Sales

Beschreibung

WINNER: Business Book Awards 2023 - Sales & Marketing

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.

Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.

Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 2.65MB
• FamilySharing(5)

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Link zur Verlagsseite mit Barrierefreiheitsinformationen: https://koganpage.com/accessibility
• URL der zertifizierenden Organisation: https://perma.cc/HF8L-2YHE
• Entspricht WCAG Level AA Standards
• Entspricht WCAG 2.1 Standards
• Alle Inhalte über Screenreader oder taktile Geräte zugänglich
• Alle Texte können hinsichtlich Größe, Schriftart und Farbe angepasst werden
• ARIA-Rollen für verbesserte strukturelle Navigation
• Hoher Kontrast zwischen Text und Hintergrund (min. 4.5 =>1)
• Seitennummerierung folgt dem gedruckten Werk
• Datenbasis von Grafiken in nicht-graphischer Form verfügbar
• Ausführliche Alternativtexte für nicht-textuelle Inhalte vorhanden
• Kurze Alternativtexte für nicht-textuelle Inhalte vorhanden
• Text und Medien in logischer Lesereihenfolge angeordnet
• Navigierbarer Index mit direktem Zugriff auf Indexbegriffe
• Navigierbares Inhaltsverzeichnis für direkten Zugriff auf Text und Medien
• Keine Einschränkung der Vorlesefunktionen, außer bei spezifischen Ausnahmen
• Entspricht EPUB Accessibility Spec 1.0 AA und WCAG Level AA

Autor

Dr Rachel Lawes is recognized as one of the original founders of commercial semiotics. Based in London, UK, she is a Fellow of the Market Research Society, and for 15 years has convened its Advanced Qualitative Methods Masterclass. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialized sectors such as pharmaceuticals and finance. A regular international conference speaker, she is the author of Using Semiotics in Marketing, also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 296
• Erscheinungstermin: 3. Februar 2022
• Englisch
• ISBN-13: 9781398603837
• Artikelnr.: 63315529

Rezensionen

"An essential guide for retailers and marketers looking to leverage the competitive advantage that comes from gaining a deeper understanding of customers and how they see your brand. Rachel Lawes provides some great insights, backed up by examples from her work with brands from across the globe and provides a toolkit that allows you to apply the principles to your role right away." Gareth Lloyd, Head of Marketing, Pricing, Morrison Supermarkets