Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton

Ultimate Guide to Social Media Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

Why businesses need to embrace social media marketing

Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms

Learning how to craft your business's social media strategy using today's formats

How to leverage images and video in your social media outreach

Leveraging chat bots, paid social media, and influencer marketing

Building your business social marketing team

Measure your social media outreach progress and improve your performance over time

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Produktdetails

• Verlag: Entrepreneur Press
• Seitenzahl: 212
• Erscheinungstermin: 18. August 2020
• Englisch
• ISBN-13: 9781613084328
• Artikelnr.: 59786474

Autorenporträt

Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored 31 technology books since 2000. His latest titles include Samsung Gear S2 for Dummies, Instagram for Business for Dummies, and Pro iOS Security and Forensics. In 2019, Eric will co-author two more Wiley books: Instagram for Dummies and Programming Interviews for Dummies. When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.

Inhaltsangabe

Chapter 1: What Is and Isn
t Social Media Chapter 2: The Role of Social Media Within Content Marketing Chapter 3: Understanding Today
s Social Networks Chapter 4: Understanding Today
s Format Types Chapter 5: How to Craft Your Social Media Strategy Chapter 6: How to Create Images for Social Media Chapter 7: How to Leverage Video Chapter 8: How to Leverage Chat Bots & Automation Chapter 9: How to Leverage Paid Social Media Chapter 10: How to Leverage Influencer Marketing Chapter 11: How to Repurpose and Reuse Social Content Chapter 12: How to Build Your Marketing Team Chapter 13: How to Measure Success Chapter 14: How to Iterate and Improve Chapter 15: Glossary