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Aimed at the general public and students in the U.S. and internationally, The Trump Effect provides a systemic multifaceted analysis based on multiple theories of social identity, emotions, cognitions, morality, and power to explain the broader social phenomena of the rise of individuals in society.
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'When Donald Trump entered the primary race for the 2016 Republican nomination for the Presidency, most liberals thought it was either desperate self-promotion, or a political joke. None of us could see how a four times bankrupted businessman or a three times married playboy would ever be taken seriously by the Republican or the wider US electorate. In his campaign speeches, he transgressed most norms of acceptable racial, gender, religious and political discourse. He encouraged violence at his meetings and hinted at wider social violence if he didn't receive the nomination, or later, win the election. This book explains how and why Donald Trump has managed to turn political transgression into political support from those who lack education and are excluded from economic and political power and influence. The unfortunate consequence of the "Trump Effect" however, is that it has added to, or generated a license for irresponsible racist and xenophobic politics all around the world. This syndrome, therefore, needs to be understood by the whole world if we are to return to some 20th century notions of civilized political discourse, respect for human rights and an ethics of tolerance, care and hospitality rather than intolerance, callousness and exclusion.' - Kevin Clements University of Otago, New Zealand
'Karina Korostelina provides an insightful and comprehensive analysis of the fit between the resentments felt by a significant segment of Americans and Donald Trump's channeling of those resentments, his crude remedies for them, and his bullying manner. This is a timely and valuable book.' - Louis Kriesberg, Maxwell Professor Emeritus of Social Conflict Studies, Syracuse University
'Karina Korostelina provides an insightful and comprehensive analysis of the fit between the resentments felt by a significant segment of Americans and Donald Trump's channeling of those resentments, his crude remedies for them, and his bullying manner. This is a timely and valuable book.' - Louis Kriesberg, Maxwell Professor Emeritus of Social Conflict Studies, Syracuse University