Trends and Issues in Global Tourism 2011 (eBook, PDF)

• Format: PDF

Produktbeschreibung

Produktdetails

• Verlag: Springer Berlin
• Erscheinungstermin: 4. Februar 2011
• Englisch
• ISBN-13: 9783642177675
• Artikelnr.: 37374462

Autorenporträt

Dr. Roland Conrady ist Professor für BWL an der FH Heilbronn.

Inhaltsangabe

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New Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.