Tourism Marketing in Bangladesh (eBook, PDF)

An Introduction
Redaktion: Hassan, Azizul

• Format: PDF

Produktbeschreibung

This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensive overview of topics from tourism products and services to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 360
• Erscheinungstermin: 20. Oktober 2020
• Englisch
• ISBN-13: 9781000193183
• Artikelnr.: 60047473

Autorenporträt

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Hassan earned his PhD in eTourism from the United Kingdom. Hassan's areas of research interest are: technology-supported marketing for tourism and hospitality, immersive technology application in the tourism and hospitality industry, technology influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 15 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal, Heliyon and International Journal of Tourism Cities.

Inhaltsangabe

Introduction Part 1: Tourism Marketing Overview 1. Tourism Marketing in
Bangladesh Part 2: Services and Products of Tourism 2. Existing Tourism
Products and Service Offers in Bangladesh 3. Tourism and Air Transport
Sustainability in Bangladesh: The Role of Technology 4. Socio-economic
Impacts of Accommodation on Tourism Development: Bangladesh Perspective 5.
Tourist Transportation in Bangladesh Part 3: The Role of Marketing in
Strategic Delivery 6. Strategic Analysis of Competitiveness of Travel and
Tourism in Bangladesh 7. Conceptual Analysis on Tourism Product and Service
Promotion with Special Reference to Bangladesh 8. Promoting Tourism in
Bangladesh: Policies, Issues and Challenges Part 4: Technology in Tourism
Marketing 9. Innovative Technology Application in Tourism Marketing Part 5:
Globalisation and Tourism Marketing 10. Globalization Effects on Tourism
Marketing in Bangladesh Part 6: Tourism Marketing: Risk Perception 11.
Perceived Risks of Tourism in Bangladesh Part 7: Tourism Marketing and
Human Resource Management 12. A Conceptual Study on Human Resource
Compensation Practices in Bangladesh Part 8: Tourism Marketing and Capital
Investment 13. Economic Contribution of Tourism in Bangladesh: Capital
Investment Perspective 14. The Competitive Power of Capital Structure in a
Tourism Destination 15. Revenue Management in the Tourism and Hospitality
Industry with Special Reference to Bangladesh Part 9: Tourism Marketing and
Green Products 16. Environmental Marketing: Tourists Purchase Behavior
Response on Green Products in Bangladesh Part 10: Tourism Marketing and
Country Image 17. The Curious Case of Bangladesh and Nepal: Tourism
Advertising to Transform Country Image and Empower Developing Countries
Part 11: Future Trends, Implications and Challenges 18. Potentials of
Tourism Products and Services in Bangladesh