Sinee Sankrusme

Tourism Management of Russian Behavioral Intention toward Thailand (eBook, PDF)

• Format: PDF

Produktbeschreibung

Tourism is identified as one of the major potential industries of Thai economy. Tourism is considered to be a top priority for the following reasons: Firstly, it is an industry requiring much labor, thus it provides many jobs for city residents, by which it helps to solve unemployment for society. Secondly, it is an industry which brings with it many important benefits, improving the social-economic situation, and enhancing income for people. Thirdly, it can promote peace, enhancing common understanding and building a unified and sustainable country. In the last years, Thailand's tourism industry has made significant progress and contributed significantly to the economic development and social progress of the nation. In the context of international integration, the Thailand government has focused on developing the tourism industry even further, enhancing service quality, and expanding operations scale. As a result, the number of tourists coming to Thailand has increased significantly between 2009 and 2015. This study investigates the perceived value, satisfaction and revisit of Russian tourists who visit Thailand on the basis of selected tourism destinations in Bangkok, Thailand.

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Produktdetails

• Verlag: Diplomica Verlag
• Seitenzahl: 102
• Erscheinungstermin: 6. Juni 2017
• Englisch
• ISBN-13: 9783960676522
• Artikelnr.: 48439091

Autorenporträt

Dr. Sinee Sankrusme is currently an associate professor of International Business at the Department of International Business, Faculty of Business Administration, Ramkhamhaeng University, Thailand. She also held a position as head department of international business. She has authored almost one hundred articles and several books related to international business communication, international business and trade documents, international business and effects on changes, organizational behavior and management, agribusiness, agricultural marketing, agricultural business, management and human resource management, etc. Her textbook entitled International Business Correspondence was published in Germany. Most of her research focuses on international business, marketing, human resource, business, organization and management, etc. She is widely recognized for numerous publications in the international business journals and also joined several international business conferences.