Mora Matassi, Pablo J. Boczkowski

To Know Is to Compare (eBook, ePUB)

Studying Social Media across Nations, Media, and Platforms

• Format: ePub

Produktbeschreibung

How systematic comparative research can unlock the potential of social media scholarship. Though diverse and fruitful, social media scholarship too often focuses on single platforms in single countries, disconnected from other media that people use. Mora Matassi and Pablo J. Boczkowski's alternative approach offers a framework based on the epistemological principle that everything we know emerges from comparing two or more entities. Drawing on a wealth of real-life cases, Matassi and Boczkowski examine key aspects of social media from three comparative dimensions (nations, media, and platforms) and two topics (history and language) to propose a blueprint that encourages researchers and lay readers alike to think about social media from new perspectives. Matassi and Boczkowski illustrate their theoretical points with examples that link multiple media, illuminate an array of platforms, cover different countries and eras, and address various languages and both textual and non-textual signifiers. The result is an original conceptual account that allows for the study of social media in ways that are global, de-westernized, transmedia, and multiplatform. In addition, the authors review the major texts that use a comparative treatment and suggest topics, theories, and methods for engaging in comparative studies in the future.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: MIT Press
• Seitenzahl: 224
• Erscheinungstermin: 18. April 2023
• Englisch
• ISBN-13: 9780262374989
• Artikelnr.: 64305386

Autorenporträt

Mora Matassi is a PhD candidate in Media, Technology, and Society at Northwestern University. Pablo J. Boczkowski is Hamad Bin Khalifa Al-Thani Professor in the Department of Communication Studies at Northwestern University.

Inhaltsangabe

Acknowledgments vii
1 Nations, Media, and Platforms 1
I Foundations
2 Cross-National and Regional Comparisons 19
3 Cross-Media Comparisons 43
4 Cross-Platform Comparisons 63
II Pathways
5 Histories 87
6 Languages 113
7 Blurred Genres, Trading Zones, and Heterogeneous Inquiries 139
Notes 159
References 165
Index 203