Marc Sanso

The Value Trail (eBook, PDF)

How to Effectively Understand, Deploy and Monitor Successful Business Models

• Format: PDF

Produktbeschreibung

Value stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation. A central issue for most managers is how to capture customer insights and use them to deliver outstanding products and services that encompass an irresistible charm for the customer with a profitable business model. This book allows the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions, offering a comprehensive approach to competitive analysis and strategy. Above everything, it's about how to become valuable.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 150
• Erscheinungstermin: 3. März 2016
• Englisch
• ISBN-13: 9781317012672
• Artikelnr.: 44863475

Autorenporträt

Dr Marc Sanso, Industrial Engineer, holds a PhD (Cum Laude), an MBA from ESADE and a Masters in Marketing. With more than 10 years of international experience, his career has been focused on management consulting and cluster development. Since 2005 he has served as a senior consultant in the Catalan Agency for Business Competitiveness (Barcelona), where he has played a key role in the coordination of SME competitiveness programs, particularly those concerning the digital ecosystem. Dr Sanso is the Director of different Masters Programs and Professor of the Executive MBA at the EAE Business School, Professor at the UAB Graduate School, and frequent lecturer. As a researcher, he is primarily interested in competitive strategy.