Marios Katsioloudes, Arpi K Abouhanian

The Strategic Planning Process (eBook, ePUB)

Understanding Strategy in Global Markets

• Format: ePub

Produktbeschreibung

Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa.

This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The author guides the reader through both new and ongoing issues in the field of strategic management, and allows them to foster a greater understanding of this ever-developing field.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 406
• Erscheinungstermin: 14. Dezember 2016
• Englisch
• ISBN-13: 9781317623168
• Artikelnr.: 47382213

Autorenporträt

Marios Katsioloudes is Professor of Strategic Management and Entrepreneurship at Qatar University.

Arpi K. Abouhanian works on Strategic Planning and Assessment initiatives in the Office of the Vice President for Student Affairs at Qatar University.

Inhaltsangabe

1. An Introduction to the Strategic Planning Process (SPP) 2. Contemporary
Issues In the Strategic Planning Process (SPP) 3. External Strategic Audit
4. Internal Strategic Audit 5. Strategic Options - Corporate Level 6.
Strategic Choice Options - Business and Functional Levels 7. Implementing
and Executing Strategies in the Business and Functional Levels 8.
Evaluation and Control in Strategic Planning 9. A Strategic Planning
Process (SPP) Model for the Not-for-Profit Sector 10. Strategic Marketing
For The Public And The Not-for-Profit Sectors 11. A Framework of Global
Strategic Planning