Nicht lieferbar
Andere Kunden interessierten sich auch für
![The Entry of Low-Cost Airlines into the Market for Long-Haul Flights (eBook, PDF)]( "The Entry of Low-Cost Airlines into the Market for Long-Haul Flights (eBook, PDF)")
The Entry of Low-Cost Airlines into the Market for Long-Haul Flights (eBook, PDF)16,99 €![The Long Tail of Tourism (eBook, PDF)]( "The Long Tail of Tourism (eBook, PDF)")
The Long Tail of Tourism (eBook, PDF)53,49 €![Evaluation of the Forecasting Capability of Selected Valuation Models for a Long-Term Equity Investment (eBook, PDF)]( "Evaluation of the Forecasting Capability of Selected Valuation Models for a Long-Term Equity Investment (eBook, PDF)")
Evaluation of the Forecasting Capability of Selected Valuation Models for a Long-Term Equity Investment (eBook, PDF)16,99 €![Analysis of the German Long Distance Bus Market by Porter´s Five Forces (eBook, PDF)]( "Analysis of the German Long Distance Bus Market by Porter´s Five Forces (eBook, PDF)")
Analysis of the German Long Distance Bus Market by Porter´s Five Forces (eBook, PDF)15,99 €![The transmittance of changes of the prime rate to the long end of the yield curve – and why it actually does not work (eBook, PDF)]( "The transmittance of changes of the prime rate to the long end of the yield curve – and why it actually does not work (eBook, PDF)")
The transmittance of changes of the prime rate to the long end of the yield curve – and why it actually does not work (eBook, PDF)15,99 €
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.
Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows organisations are able to use the 'long neck' theory to create and manage efficient and user-friendly websites.
Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows organisations are able to use the 'long neck' theory to create and manage efficient and user-friendly websites.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.