David Lindahl, Jonathan Rozek

The Six-Figure Second Income (eBook, ePUB)

How To Start and Grow A Successful Online Business Without Quitting Your Day Job

• Format: ePub

Produktbeschreibung

Proven methods for building an online income stream You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you. In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent. If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 10. August 2010
• Englisch
• ISBN-13: 9780470872017
• Artikelnr.: 37782111

Autorenporträt

DAVID LINDAHL owns or partners in more than 7,000 apartment units across the United States, representing more than $300 million of real estate. In addition to investing, he travels the world, speaking on business success and also supporting charities. He owns RE Mentor, a real estate speaking/seminar/information-marketing operation. He has written several successful books with Wiley including Trump University Commercial Real Estate Investing 101, Multi-Family Millions, and Emerging Real Estate Markets. JONATHAN ROZEK spent more than twenty years in the financial services industry in analytical, marketing, and executive positions. For the last seven years he has been a full-time marketing consultant with an international clientele. He is also a writer and has collaborated with Dave Lindahl and Bill Bartmann on six books. Visit www.SixFigureSecondIncome.com

Inhaltsangabe

Chapter 1: You CAN Get Rich--But Yes, There Is A Catch. Ten Giant Keep Out
Signs on the Road to Your Online Business Success--The False Barriers. "I'm
too old/I'm too young". "I don't have enough money". "I don't have enough
time". "It's a bad economy". "All the really good ideas are taken". "I'm
too small to compete against the big guys". "I'm no good with computers".
"There's too much competition". "I'm not educated enough". "Someone will
steal my idea". Now For The Six Disabling and Very Real Dangers to Your
Online Business Success. Real Danger Number One: You are easily influenced
by people less successful than you want to be. Real Danger Number Two: You
think you can sit on the couch and money will spew out of the TV. Related
Real Danger Number Three: You think that the only good money is hard-earned
money. Real Danger Number Four: You insist upon staying in your comfort
zone at all times. Real Danger Number Five: You think "My situation is
different". You're more of an idea pack rat than a beaver. Chapter 2: How
To Build A Quick and Profitable Product 20. The Typical Dream is Useless.
"I must have a fortress to protect my idea from knock-off artists". "I must
reach millions of people". "I want to be famous". "I want to be as rich as
King Midas from the first invention of mine". "I need to invent something
revolutionary". "Inventions are things that are manufactured in factories".
Your First Product Should Be One Of These. What problem have you solved?
What can you demonstrate? What have you researched on the web and
discovered? What are the best resources you've found? How do things fit
together? Explore Other Variations On A Proven Theme. What Have You Tested?
Appeal to Rabid Hobbyists. Is This Great, or What? Another School of
Thought. Avoid This Pitfall. Get My Chart. Chapter 3: How To Create Content
Cheaply And Easily. Stage 1. Capture the Raw Content. Stage 2. Edit the
Content. Stage 3. Deliver the Content. 1. Special Report. 2.
Getting-Started Kit. 3. Home-Study Course. 4. Sample Newsletter. 5. Book.
6. Interview Series Transcript. 7. Fast-Start Guide. 8. Pocket Guide. 9.
Checklist. 10. T-shirt. 11. and 12. Poster and Laminated Poster. 13.
Calendar. 14. Game. 15. Mug. 16. Information Wheel. 17. CD. 18. DVD. 19.
Interview Series on MP3. 20. Free Video. 21. Live Event Videos. 22.
Toll-Free 24/7 Recorded Line. 23. Consulting Hotline. 24.
Teleseminar/Webinar. 25. Trial Software. 26. iPhone Application. 27.
Software. 28. Online Calculator. 29. Interview Series PDFs. 30. Free PDF.
31. Free Audio. 32. Consultation. 33. Lunch or Dinner Seminar. 34. One-Day
Seminar. 35. Consultation. 36. Bootcamp. 37. Live Tour. 38. Cruise. The
Excellent Concept of Continuity. 39. Newsletter. 40. Membership Site. 41.
Weekly faxes. 42. Coaching. The Opportunity Engineer. Chapter 4: Getting
Open For Business. The Seven Basic Building Blocks To A Good Website.
Building Block One: You need to own a good domain name. Building Block Two:
You need to arrange for website hosting. Building Block Three: Get a
website design. Building Block Four: Get an HTML editor. Building Block
Five: Get an FTP tool. Building Block Six: Learn How to Accept Money On The
Web. PayPal. Checks and Money Orders. Taking Credit Cards And Debit Cards
Directly. What You Need To Know About Email Systems. Handling Email On Your
Website. Getting Work Done For You. Chapter 5: How To Get People To Raise
Their Hands. Myth Number One: "It's all about traffic". Myth Number Two:
"It's all about targeted traffic". Myth Number Three: "I'm waiting for the
game changer". Myth Number Four: "It's all about cost per lead". The Moving
Parts of A Lead-Generation Effort. Great Sources for Leads. Pay-Per-Click
Advertising. Google AdSense. Organic Search. Getting Found Locally In
Google. Article Marketing. Social Media. Blogs. YouTube. Press Releases.
eBay. Inexpensive and Great Offline Strategies For Getting Found. Local
Newspapers. Free-Standing Inserts. Commuter Newspapers. Local Clubs and
Events. Direct Mail. Chapter 6: How To Turn Prospects Into Buyers. Mistake
Number One: Ineffective marketers confuse attention with shouting. Mistake
Number Two: Ineffective marketers boost their claims out of all proportion.
Mistake Number Three: With ineffective marketers, it's all about them and
not about the customer. Mistake Number Four: Ineffective marketers ask you
to buy too soon. Mistake Number Five: Ineffective marketers do not include
a call to action and a deadline. Mistake Number Six: Ineffective marketers
further erode trust by creating fake deadlines. Mistake Number Seven:
Ineffective marketers speak to audiences, not to individuals. The Seven
Money Questions: Answer These And Your Product Will Sell. Money Question
One: "Why should I stop and listen to you?". Money Question Two: "Why
should I read the whole thing?". Money Question Three: "What else do you
have and how will it help me?". Money Question Four: "Why is your solution
better than any other?". Money Question Five: "Why should I believe your
claims?". Money Question Six: "What's it going to cost me?". Money Question
Seven: "What's my risk?". Money Question Eight: "What happens after you
have my money?". Chapter 7: Relationships Equal Revenues. Auto responders
versus Broadcast Emails. Four Tips For Building Profitable Relationships
Through Email. Tip One: Segment for Success. Tip Two: Encourage
consumption. Tip Three: Become a welcome guest in their inbox. Tip Four:
Make it two-way communication. Other Ways To Stay Close To Your Customers.
Chapter 8: The Secrets To An Upward Profit Spiral. Step One: Install
Measuring Devices. Step Two: Determine Why Non-Buyers Don't Buy, And Adjust
Your Site Accordingly. Step Three: Test Everything. Chapter 9: The "I"
Factor.