The Routledge Handbook of Business Events (eBook, PDF)

Redaktion: Arcodia, Charles

• Format: PDF

Produktbeschreibung

A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 8. September 2022
• Englisch
• ISBN-13: 9781351810036
• Artikelnr.: 64437723

Autorenporträt

Charles Arcodia is a Professor in Event Management in the Department of Tourism, Sport and Hotel Management, Griffith University, Australia. He is an experienced tertiary educator having taught and researched in universities for over 20 years. His primary areas of research are in event management, Tourism education and various tourism and related cultural issues. He has held leadership positions in a variety of educational and business service contexts.

Inhaltsangabe

Introduction
Part 1: The World of Business Events
1. Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019
2. Building National Capabilities for Business Events
3. Strategic Event Planning
4. The Distribution Channel of Business Events
Part 2: Business Events Impact
5. The Impact of Business Events
6. Social Value of B2B Tradeshows
7. The Importance of Business Events for Rural Women in Business
8. Individual Attendees' Value of Business Events
Part 3: Business Events and Sustainability
9. The Application of Corporate Social Responsibility Principles to Corporate Meetings
10. Sustainability Developments at Conference Centres: A Greener Future for Business Events
11. Alternative Venues for Business Events
12. The Role of Convention Visitor Bureaus in Business Events
13. Business Events and Sustainability Policies
14. Indigenous Business Events and Organisational Legitimacy
Part 4: Business Events and Technology
15. Smart Technologies and the Future of Business Events
16. Technology Innovation in Business Events
17. An Overview of Virtual Business Events: Can Everyone Hear Me?
Part 5: Business Events Marketing and Sponsorship
18. Business Events Enhancing Destination Competitiveness
19. Business Events as a Differentiation Strategy for Tourist Destinations
20. The Role of DMOs in Business Events
21. Approaches to Business Event Sponsorship: The Case of Agrochemex
22. Social Media Marketing for Business Events
Part 6: Business Events Operations
23. Business Events and Hospitality
24. Business Events and Chinese Hospitality
25. Designing and Developing Content for Collaborative Business Events
26. Risk and Crisis Management and Business Events: A Destination Perspective. Conclusion.