The Routledge Companion to Marketing and Feminism (eBook, PDF)
Redaktion: Maclaran, Pauline; Kravets, Olga; Stevens, Lorna
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The Routledge Companion to Marketing and Feminism (eBook, PDF)
Redaktion: Maclaran, Pauline; Kravets, Olga; Stevens, Lorna
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This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.
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This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.
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Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 512
- Erscheinungstermin: 25. Februar 2022
- Englisch
- ISBN-13: 9781000521993
- Artikelnr.: 63272251
- Verlag: Taylor & Francis
- Seitenzahl: 512
- Erscheinungstermin: 25. Februar 2022
- Englisch
- ISBN-13: 9781000521993
- Artikelnr.: 63272251
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Lorna Stevens is Associate Professor of Marketing at the University of Bath, UK. Olga Kravets is Senior Lecturer at Royal Holloway, University of London, UK.
1. Editor's Introduction to the Companion Pauline Maclaran, Lorna Stevens
and Olga Kravets Section 1: Women in the History of Marketing 2. Goddesses
of the Household: Martha Van Rensselaer and the Role of Home Economics in
Marketing Theory Mary Zuckerman 3. Creating the Critical Consumer: Helen
Woodward and Hazel Kyrk on Self-Determination and the Good-Life Mark
Tadajewski 4. Marketing's Hidden Figures: Black Women Leaders in
Advertising Judy Foster Davis 5. Marketing Education and Patriachal
Acculturation: The Rhetorical Work of Women's Advertising Clubs, 1926-1942
Jeanie Wills Section 2: Gender Representations in the Marketplace 6.
Feminist Brands: What Are They, and What's the Matter with Them? Eileen
Fischer and Cele Otnes 7. "One, Two, Three, Four, What Are We Fighting
For?": Deconstructing Climate-Crisis War Messaging Metaphors using
Ecofeminism Andy Prothero and Susan Dobscha 8. Menstruation in Marketing:
Stigma, #femvertising, and Transmedia Messaging Catherine A. Coleman,
Katherine C. Sredl 9. In Search of the Female Gaze: Querying the Maidenform
Archive Astrid Van den Bossche 10. From identity politics to the politics
of power: men, masculinities and transnational patriarchies in marketing
and consumer research Wendy Hein and Jeff Hearn Section 3: Feminist
Perspectives on the Body in Marketing 11. Materializing the Body: A
Feminist Perspective Anu Valtonen and Elina Närvänen 12. Transformations:
Is There a Role for Feminist Activism in Women's Sport? Jan Brace-Govan
13. Women's Sexual Practices: The B-Spot of Marketing and Consumer Research
Luciana Walthers 14. Taking off the Blindfold: The Perils of Pornification
and Sexual Abjectification Alexandra Rome 15. The Quest for Masculine
To-be-looked-at-ness? Exploring Consumption Based Self-Objectification
Among Heterosexual Men Jacob Ostberg Section 4: Difference, Diversity and
Intersectionality 16. Are All Bodies Knit-worthy? Interrogating Race and
Intersecting Axes of Marginalization in Knitting Spaces Alev Kuruoglu 17.
Marketing and the Missing Feminisms: Decolonial Feminism, and the Arab
Spring Nacima Ourahmoune 18. Going Back to the Roots and Extending Beyond:
Capturing the [Power] Dynamics of Human and Non-Human Things of Climate
Change Inequities Laurel Steinfeld 19. Consumption Beyond the Binary:
Feminism in Transgender Lives Sophie Duncan Shepherd and Kathy Hamilton
20. Ageism, Sexism and Women in Power Minita Sanghvi and Phillip Frank 21.
Our Aging Bodies, Ourselves Lisa Peñaloza Section 5: Gendering Digital
Technologies in Marketing 22. Black Women's Digital Media and Marketplace
Experiences: Between Buying, Branding and Black Lives Matter Francesa
Sobande 23. The Symbolic Violence of Digital (Anti-)Feminist Activism
Aliette Lambert and Ana-Isabel Nölke 24. Big Brother is monitoring:
Feminist surveillance studies and digital consumer culture Lauren Gurrieri
and Jenna Drenten 25. Seeking Safety and Solidarity Through
Self-Documentation: Debating the Power of the Self(ie) in Contemporary
Feminist Culture Maggie Matich, Rachel Ashman and Elizabeth Parsons
Section 6: Feminist Futures: Problems, Priorities and Predictions 26. How
the Economic Sex/Gender System Excludes Women from International Markets
Linda Scott 27. The Politics of Epistemic Marginality:
Testimonies-In-Opposition Benedetta Cappellini and Martina Hutton 28.
Women Who Work: The Limits of the Neoliberal Feminist Paradigm Catherine
Rottenberg 29. Putting Pornography on the Marketing Agenda: A Radical
Feminist Centring of Harm for Women's Marketplace Inequality Laura McVey,
Meagan Tyler and Lauren Gurrieri 30. Manifesting Feminist Marketing
Futures: Undertaking A 'Visionary' Inventory ULMS Feminist Collective
and Olga Kravets Section 1: Women in the History of Marketing 2. Goddesses
of the Household: Martha Van Rensselaer and the Role of Home Economics in
Marketing Theory Mary Zuckerman 3. Creating the Critical Consumer: Helen
Woodward and Hazel Kyrk on Self-Determination and the Good-Life Mark
Tadajewski 4. Marketing's Hidden Figures: Black Women Leaders in
Advertising Judy Foster Davis 5. Marketing Education and Patriachal
Acculturation: The Rhetorical Work of Women's Advertising Clubs, 1926-1942
Jeanie Wills Section 2: Gender Representations in the Marketplace 6.
Feminist Brands: What Are They, and What's the Matter with Them? Eileen
Fischer and Cele Otnes 7. "One, Two, Three, Four, What Are We Fighting
For?": Deconstructing Climate-Crisis War Messaging Metaphors using
Ecofeminism Andy Prothero and Susan Dobscha 8. Menstruation in Marketing:
Stigma, #femvertising, and Transmedia Messaging Catherine A. Coleman,
Katherine C. Sredl 9. In Search of the Female Gaze: Querying the Maidenform
Archive Astrid Van den Bossche 10. From identity politics to the politics
of power: men, masculinities and transnational patriarchies in marketing
and consumer research Wendy Hein and Jeff Hearn Section 3: Feminist
Perspectives on the Body in Marketing 11. Materializing the Body: A
Feminist Perspective Anu Valtonen and Elina Närvänen 12. Transformations:
Is There a Role for Feminist Activism in Women's Sport? Jan Brace-Govan
13. Women's Sexual Practices: The B-Spot of Marketing and Consumer Research
Luciana Walthers 14. Taking off the Blindfold: The Perils of Pornification
and Sexual Abjectification Alexandra Rome 15. The Quest for Masculine
To-be-looked-at-ness? Exploring Consumption Based Self-Objectification
Among Heterosexual Men Jacob Ostberg Section 4: Difference, Diversity and
Intersectionality 16. Are All Bodies Knit-worthy? Interrogating Race and
Intersecting Axes of Marginalization in Knitting Spaces Alev Kuruoglu 17.
Marketing and the Missing Feminisms: Decolonial Feminism, and the Arab
Spring Nacima Ourahmoune 18. Going Back to the Roots and Extending Beyond:
Capturing the [Power] Dynamics of Human and Non-Human Things of Climate
Change Inequities Laurel Steinfeld 19. Consumption Beyond the Binary:
Feminism in Transgender Lives Sophie Duncan Shepherd and Kathy Hamilton
20. Ageism, Sexism and Women in Power Minita Sanghvi and Phillip Frank 21.
Our Aging Bodies, Ourselves Lisa Peñaloza Section 5: Gendering Digital
Technologies in Marketing 22. Black Women's Digital Media and Marketplace
Experiences: Between Buying, Branding and Black Lives Matter Francesa
Sobande 23. The Symbolic Violence of Digital (Anti-)Feminist Activism
Aliette Lambert and Ana-Isabel Nölke 24. Big Brother is monitoring:
Feminist surveillance studies and digital consumer culture Lauren Gurrieri
and Jenna Drenten 25. Seeking Safety and Solidarity Through
Self-Documentation: Debating the Power of the Self(ie) in Contemporary
Feminist Culture Maggie Matich, Rachel Ashman and Elizabeth Parsons
Section 6: Feminist Futures: Problems, Priorities and Predictions 26. How
the Economic Sex/Gender System Excludes Women from International Markets
Linda Scott 27. The Politics of Epistemic Marginality:
Testimonies-In-Opposition Benedetta Cappellini and Martina Hutton 28.
Women Who Work: The Limits of the Neoliberal Feminist Paradigm Catherine
Rottenberg 29. Putting Pornography on the Marketing Agenda: A Radical
Feminist Centring of Harm for Women's Marketplace Inequality Laura McVey,
Meagan Tyler and Lauren Gurrieri 30. Manifesting Feminist Marketing
Futures: Undertaking A 'Visionary' Inventory ULMS Feminist Collective
1. Editor's Introduction to the Companion Pauline Maclaran, Lorna Stevens
and Olga Kravets Section 1: Women in the History of Marketing 2. Goddesses
of the Household: Martha Van Rensselaer and the Role of Home Economics in
Marketing Theory Mary Zuckerman 3. Creating the Critical Consumer: Helen
Woodward and Hazel Kyrk on Self-Determination and the Good-Life Mark
Tadajewski 4. Marketing's Hidden Figures: Black Women Leaders in
Advertising Judy Foster Davis 5. Marketing Education and Patriachal
Acculturation: The Rhetorical Work of Women's Advertising Clubs, 1926-1942
Jeanie Wills Section 2: Gender Representations in the Marketplace 6.
Feminist Brands: What Are They, and What's the Matter with Them? Eileen
Fischer and Cele Otnes 7. "One, Two, Three, Four, What Are We Fighting
For?": Deconstructing Climate-Crisis War Messaging Metaphors using
Ecofeminism Andy Prothero and Susan Dobscha 8. Menstruation in Marketing:
Stigma, #femvertising, and Transmedia Messaging Catherine A. Coleman,
Katherine C. Sredl 9. In Search of the Female Gaze: Querying the Maidenform
Archive Astrid Van den Bossche 10. From identity politics to the politics
of power: men, masculinities and transnational patriarchies in marketing
and consumer research Wendy Hein and Jeff Hearn Section 3: Feminist
Perspectives on the Body in Marketing 11. Materializing the Body: A
Feminist Perspective Anu Valtonen and Elina Närvänen 12. Transformations:
Is There a Role for Feminist Activism in Women's Sport? Jan Brace-Govan
13. Women's Sexual Practices: The B-Spot of Marketing and Consumer Research
Luciana Walthers 14. Taking off the Blindfold: The Perils of Pornification
and Sexual Abjectification Alexandra Rome 15. The Quest for Masculine
To-be-looked-at-ness? Exploring Consumption Based Self-Objectification
Among Heterosexual Men Jacob Ostberg Section 4: Difference, Diversity and
Intersectionality 16. Are All Bodies Knit-worthy? Interrogating Race and
Intersecting Axes of Marginalization in Knitting Spaces Alev Kuruoglu 17.
Marketing and the Missing Feminisms: Decolonial Feminism, and the Arab
Spring Nacima Ourahmoune 18. Going Back to the Roots and Extending Beyond:
Capturing the [Power] Dynamics of Human and Non-Human Things of Climate
Change Inequities Laurel Steinfeld 19. Consumption Beyond the Binary:
Feminism in Transgender Lives Sophie Duncan Shepherd and Kathy Hamilton
20. Ageism, Sexism and Women in Power Minita Sanghvi and Phillip Frank 21.
Our Aging Bodies, Ourselves Lisa Peñaloza Section 5: Gendering Digital
Technologies in Marketing 22. Black Women's Digital Media and Marketplace
Experiences: Between Buying, Branding and Black Lives Matter Francesa
Sobande 23. The Symbolic Violence of Digital (Anti-)Feminist Activism
Aliette Lambert and Ana-Isabel Nölke 24. Big Brother is monitoring:
Feminist surveillance studies and digital consumer culture Lauren Gurrieri
and Jenna Drenten 25. Seeking Safety and Solidarity Through
Self-Documentation: Debating the Power of the Self(ie) in Contemporary
Feminist Culture Maggie Matich, Rachel Ashman and Elizabeth Parsons
Section 6: Feminist Futures: Problems, Priorities and Predictions 26. How
the Economic Sex/Gender System Excludes Women from International Markets
Linda Scott 27. The Politics of Epistemic Marginality:
Testimonies-In-Opposition Benedetta Cappellini and Martina Hutton 28.
Women Who Work: The Limits of the Neoliberal Feminist Paradigm Catherine
Rottenberg 29. Putting Pornography on the Marketing Agenda: A Radical
Feminist Centring of Harm for Women's Marketplace Inequality Laura McVey,
Meagan Tyler and Lauren Gurrieri 30. Manifesting Feminist Marketing
Futures: Undertaking A 'Visionary' Inventory ULMS Feminist Collective
and Olga Kravets Section 1: Women in the History of Marketing 2. Goddesses
of the Household: Martha Van Rensselaer and the Role of Home Economics in
Marketing Theory Mary Zuckerman 3. Creating the Critical Consumer: Helen
Woodward and Hazel Kyrk on Self-Determination and the Good-Life Mark
Tadajewski 4. Marketing's Hidden Figures: Black Women Leaders in
Advertising Judy Foster Davis 5. Marketing Education and Patriachal
Acculturation: The Rhetorical Work of Women's Advertising Clubs, 1926-1942
Jeanie Wills Section 2: Gender Representations in the Marketplace 6.
Feminist Brands: What Are They, and What's the Matter with Them? Eileen
Fischer and Cele Otnes 7. "One, Two, Three, Four, What Are We Fighting
For?": Deconstructing Climate-Crisis War Messaging Metaphors using
Ecofeminism Andy Prothero and Susan Dobscha 8. Menstruation in Marketing:
Stigma, #femvertising, and Transmedia Messaging Catherine A. Coleman,
Katherine C. Sredl 9. In Search of the Female Gaze: Querying the Maidenform
Archive Astrid Van den Bossche 10. From identity politics to the politics
of power: men, masculinities and transnational patriarchies in marketing
and consumer research Wendy Hein and Jeff Hearn Section 3: Feminist
Perspectives on the Body in Marketing 11. Materializing the Body: A
Feminist Perspective Anu Valtonen and Elina Närvänen 12. Transformations:
Is There a Role for Feminist Activism in Women's Sport? Jan Brace-Govan
13. Women's Sexual Practices: The B-Spot of Marketing and Consumer Research
Luciana Walthers 14. Taking off the Blindfold: The Perils of Pornification
and Sexual Abjectification Alexandra Rome 15. The Quest for Masculine
To-be-looked-at-ness? Exploring Consumption Based Self-Objectification
Among Heterosexual Men Jacob Ostberg Section 4: Difference, Diversity and
Intersectionality 16. Are All Bodies Knit-worthy? Interrogating Race and
Intersecting Axes of Marginalization in Knitting Spaces Alev Kuruoglu 17.
Marketing and the Missing Feminisms: Decolonial Feminism, and the Arab
Spring Nacima Ourahmoune 18. Going Back to the Roots and Extending Beyond:
Capturing the [Power] Dynamics of Human and Non-Human Things of Climate
Change Inequities Laurel Steinfeld 19. Consumption Beyond the Binary:
Feminism in Transgender Lives Sophie Duncan Shepherd and Kathy Hamilton
20. Ageism, Sexism and Women in Power Minita Sanghvi and Phillip Frank 21.
Our Aging Bodies, Ourselves Lisa Peñaloza Section 5: Gendering Digital
Technologies in Marketing 22. Black Women's Digital Media and Marketplace
Experiences: Between Buying, Branding and Black Lives Matter Francesa
Sobande 23. The Symbolic Violence of Digital (Anti-)Feminist Activism
Aliette Lambert and Ana-Isabel Nölke 24. Big Brother is monitoring:
Feminist surveillance studies and digital consumer culture Lauren Gurrieri
and Jenna Drenten 25. Seeking Safety and Solidarity Through
Self-Documentation: Debating the Power of the Self(ie) in Contemporary
Feminist Culture Maggie Matich, Rachel Ashman and Elizabeth Parsons
Section 6: Feminist Futures: Problems, Priorities and Predictions 26. How
the Economic Sex/Gender System Excludes Women from International Markets
Linda Scott 27. The Politics of Epistemic Marginality:
Testimonies-In-Opposition Benedetta Cappellini and Martina Hutton 28.
Women Who Work: The Limits of the Neoliberal Feminist Paradigm Catherine
Rottenberg 29. Putting Pornography on the Marketing Agenda: A Radical
Feminist Centring of Harm for Women's Marketplace Inequality Laura McVey,
Meagan Tyler and Lauren Gurrieri 30. Manifesting Feminist Marketing
Futures: Undertaking A 'Visionary' Inventory ULMS Feminist Collective