The Role of Smart Technologies in Decision Making (eBook, PDF)

Developing, Supporting and Training Smart Consumers
Redaktion: Pantano, Eleonora; Serravalle, Francesca

• Format: PDF

Produktbeschreibung

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 220
• Erscheinungstermin: 20. Oktober 2022
• Englisch
• ISBN-13: 9781000779110
• Artikelnr.: 64718673

Autorenporträt

Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms. Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.

Inhaltsangabe

Introduction: the role of smart technologies in decision making:
developing, supporting and training smart consumers 1. Are households ready
to engage with smart home technology? 2. Siri, Alexa, and other digital
assistants: a study of customer satisfaction with artificial intelligence
applications 3. The need for services and technologies in physical fast
fashion stores: Generation Y's opinion 4. Impact of privacy concerns on
resistance to smart services: does the 'Big Brother effect' matter? 5. The
rise of smart consumers: role of smart servicescape and smart consumer
experience co-creation 6. In-store location-based marketing with beacons:
from inflated expectations to smart use in retailing 7. Smart consumers
come undone: breakdowns in the process of digital agencing Conclusion