The Robert Collier Letter Book (eBook, ePUB) - Collier, Robert
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First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

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Produktbeschreibung
First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Autorenporträt
Robert Collier (1885-1950) was an American author of self-improvement and New Thought metaphysical books in the 20th century. He was involved in writing, editing, and research for most of his life and his best known book is The Secret of the Ages. Collier wrote about the practical psychology of abundance, desire, faith, visualization, confident action, and personal development.