Victor Ho

The Review Response Genre (eBook, ePUB)

Structures, Language, and Functions

• Format: ePub

Produktbeschreibung

Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 202
• Erscheinungstermin: 26. Oktober 2023
• Englisch
• ISBN-13: 9781000965179
• Artikelnr.: 68867093

Autorenporträt

Victor Ho is an Associate Professor in the Department of English at The Hong Kong Polytechnic University. He completed his PhD in Linguistics from Macquarie University in 2009.

Inhaltsangabe

1. The changing tourism ecology: from travel agents to travel websites 2.
The review response genre: what we do (not) know 3. The present study 4.
How managers structure their responses 5. How managers manage rapport with
customers 6. Metadiscourse in review response genre: patterns of use and
functions 7. The review response genre: what makes it work? 8. Conclusion