The Public Relations Handbook (eBook, PDF)

Redaktion: Theaker, Alison

• Format: PDF

Produktbeschreibung

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 440
• Erscheinungstermin: 26. Oktober 2020
• Englisch
• ISBN-13: 9781000208771
• Artikelnr.: 60089596

Autorenporträt

Alison Theaker has over 30 years' experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students' writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.

Inhaltsangabe

Contents
Part 1 The context of public relations
1. What is public relations?
Sarah Roberts Bowman
2. Public relations and communications
Sarah Roberts-Bowman
3. Public relations, politics and the media
Sarah Roberts-Bowman and Gloria Walker
4. Public relations and management
Anne Gregory
5. Ethics, professionalism and regulation
Alison Theaker
Part 2 Strategic public relations
6. Public relations and corporate communication
Sarah Roberts-Bowman and Gloria Walker
7. Public relations and corporate identity
Emma Wood
8. Risk, issues and crisis management
Heather Yaxley
9. Public relations and corporate social responsibility
Antonio Marques Mendes
10. Measurement and evaluation
Mairead McCoy
11. Public relations and globalisation
Averill Gordon
Part 3 Stakeholder public relations
12. Media relations in the social media age
Philip Young
13. Internal communications
Liam Fitzpatrick
14. Financial communications
Annette Spencer
15. Public sector public relations
Susan Kinnear
16. Consumer public relations
Michael Frohlich
17. Business to business public relations
Loretta Milan
18. Public relations and engagement in the not for profit sector
Alan Anstead
19. Using new technology effectively in public relations
Heather Yaxley
20. Activism and public relations
Philip Young
Part 4 Shaping the future
21. Future challenges for public relations
Alison Theaker