Joke Hermes, Linda Kopitz

The Pocketbook of Audience Research (eBook, PDF)

• Format: PDF

Produktbeschreibung

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 202
• Erscheinungstermin: 18. Dezember 2023
• Englisch
• ISBN-13: 9781000994766
• Artikelnr.: 69457859

Autorenporträt

Joke Hermes is a Dutch media and cultural studies researcher. She has published widely on popular culture, audience research and feminist analysis of gender and diversity. Currently, she is a Professor of Practice-based Research in Media, Culture and Citizenship at Inholland University; she teaches media studies at the University of Amsterdam. She was Founding Editor of the European Journal of Cultural Studies. Her most recent book is Cultural Citizenship and Popular Culture: The Art of Listening.

Linda Kopitz combines her professional experience as a creative director with her academic research on technology and everyday meaning-making. Her PhD research - situated between urban studies and media studies - explores the entanglement between real and virtual environments in sustainable architecture. As an interdisciplinary and practice-based scholar, she currently works as a Lecturer in Cross-Media Culture in Germany and The Netherlands. In parallel, she continues her professional work, with a specific focus on the sensory dimensions of communication.

Inhaltsangabe

Part I CROSS-MEDIA EVERYDAY MEANING-MAKING 1. INTRODUCTION. Audience research and the cross-media reality of post-television 2. USEFUL (KEY) THEORETICAL TERMS: Reconceptualizing audience research for deeply mediatized societies Part II METHODS WITH METHOD: A METHODIC OVERVIEW OF ENGAGING WITH AUDIENCES 3. AUDIENCE RESEARCH: Methods of Data Collection and Data Analysis Need One Another
4. ETHNOGRAPHY: Or: How to understand the Value of Presence with Mariam Yassein 5. AUDIENCE-LED ANALYSIS: Or: on how to be invited `in
6. VISUAL ANALYSIS. Or: How images and words `mean
together 7. THEORIZATION: Or: How to get from data to theory Part III CASE STUDIES: METHODS IN ACTION 8. DISCOURSE ANALYSIS IN PRACTICE: Private Attraction, Public (Dis)Approval? Negotiating what to make of Netflix
s You 9. DATA ANALYSIS IN PRACTICE. Data-Scraping Meets the Regency Era: Bridgerton Commentary on YouTube with Clair Richards 10. COLLABORATIVE AUTOETHNOGRAPHY IN PRACTICE.
You knock on my door
: An Insider-Outsider View of Turkish Soap Operas and Fan Labour 11. MEDIA DISCOURSE ANALYSIS IN PRACTICE. Aren
t We Friends Anymore? Watching and Rewatching the Sitcom 12. ETHNOGRAPHY VERSUS FOCUS GROUP RESEARCH IN PRACTICE. Sports Talk: Watching, Feeling and Connecting 13. VISUAL ANALYSIS IN PRACTICE. Working through, laughing on: Pandemic politics, Cultural Citizenship and Action Heroes 14. THE LONG INTERVIEW IN PRACTICE: Looking back: Remembering favorite teen television shows with Erinn Rövekamp 15 Afterthought