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The communication aspect of leadership - to actively engage your followers and achieve understanding and motivation whilst making the message memorable - has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership. This book provides insights and principles about persuasive leadership from a broad range of human experiences. It draws on examples of persuasive leaders and persuasive leadership principles from the…mehr
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- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 288
- Erscheinungstermin: 2. September 2011
- Englisch
- ISBN-13: 9781119950226
- Artikelnr.: 37355874
- Verlag: John Wiley & Sons
- Seitenzahl: 288
- Erscheinungstermin: 2. September 2011
- Englisch
- ISBN-13: 9781119950226
- Artikelnr.: 37355874
authors. 1 Persuasive leadership in life and work. Beginning cases. What is
leadership? Persuasive leadership in a new world. A newer focus on emotions
and logic. Leadership as a social role in all living groups. Leadership
legacies. Leadership goals. Leadership sub-roles. Leadership in changing
crcumstances. Leader agendas. Leadership and the arts. Parents as
persuasive leaders. Leadership and strategies. Do leaders need charisma?
Persuasion as a key to all leadership efforts. Leaders as coherent wholes.
Learning from examples. Types of persuasion settings. Types of Leadership.
Leadership skills as identified in the arts and humanities. Do we need
empirical studies of leadership? Leaders and ethical behaviours. Leaders as
examples of persuasive and moral principles. Summary. End case. Works
cited. 2 Usingaesthetics and the arts in persuasive leadership. Beginning
cases. Leaders using the arts. What are the arts? Practical use of the
arts. The aesthetic response. Aesthetics and human evolution. Unity among
the arts. Performance art. Leader-managers as architects. The orchestra
conductor metaphor. Music in aesthetics. Humans as artists. Theatrical
principles in leadership 32 Fictional versus actual leaders. Behaving like
an artist. 3 Usingwords effectively in persuasive speech and writing.
Beginning cases. Evolution of language. Importance of word choice. Power of
words to evoke emotion. Aesthetic versus non-aesthetic language. Function
of fictional stories. Use of stories in persuasion. Delivering words
effectively. Audience reactions to words. Words reflect characteristics of
the speaker. Being open-minded in one's communications. 4 Persuasive
leadership and rhetoric principles. Beginning cases. Persuasion principles
from philosophy. Persuasion in literature. Henry V. Julius Caesar. Joshua
Chamberlain. Discussion of speeches. 5 Persuasive
leadership-planningconsiderations. Beginning cases. Studying the
prospective audience. Building credibility. Obtain endorsements by
influential persons. Build competence and coalitions. Gather facts and
arguments in favor of goals. Plan for creating arousal/activation and more
memorable messages. Planning for message content. Preparation. Practice.
Choose optimum timing and setting. Emotional appeals. Use of dramatic
principles in persuasion planning. Creating an engaging
character--yourself. Learning acting skills. Process of planning. Using the
arts in planning. 6 Audience characteristics. Beginning cases. Audience
characteristics. Audience to leader effects. Use of participation. Audience
concerns. Psychological needs of the audience. Effect of cultural
differences in audience responses. Motivational propensities in an
audience. Occupational differences. Gender, ethnic, racial, and age
differences. Summary. End cases. Exercise. Works cited. 7 Leader-follower
emotional ties. Beginning cases. Leader-follower attraction.
Leader-follower bonding. Narcissistic behaviour. Attraction to morality.
Attractiveness versus behaviour. Similarity. Openness and attraction.
Optimistic and hopeful leaders. Respect for differences. Summary. End
cases. Works cited. 8 Creatingpositive responses in sub-leaders and
followers. Beginning cases. Leading sub-leaders. Counselling group members
as individuals. Creating positive emotional states. Leaders as role models.
Positive psychology. Optimism in the arts. Adversity coaching. Matching
individuals and groups with appropriate tasks. Social barriers to
persuasion. 9 Persuasive leadership and change. Beginning cases. Change as
a constant. Some fundamental causes of resistance to change efforts.
Importance of feelings of self-efficacy in the motivation to change. Leader
effectiveness versus likeability. Leadership and admiration--Benjamin
Franklin. Franklin's targeted virtues. Using goals in change. Handling
multiple factors in change. Self-leadership and change. Psychotherapy as an
aid to change. Creating positive emotions. How small changes can have big
effects. 10 Strategic plans as a persuasive tool. Beginning cases. What are
strategies? Importance of acceptance of strategies. Credibility in the
strategic planning process. Strategic plans and goal setting. Importance of
self-perceived efficacy in goal achievement. Visioning and goal setting.
Follow-up activities in strategic implementation. 11 Harmful persuasion.
Beginning case. Doing harm with persuasion. Types of harm. Why do such
persuasive leaders act the way they do? Confronting evil. Why is harmful
persuasion accepted? Standing up to injustice. Helping orientations. The
role of deception in harmful persuasion. Deceptive messages well delivered.
12 Self-leadership. Beginning cases. Leadership and self-management.
Political liberty. Freedom in organizations. Trends in self-direction in
several fields. Self-direction in parenting and preparation for
self-direction. Therapy and other individual change programmes.
Differential degrees of self-leadership and wasted human assets.
Self-management and human respect and dignity. Self-leadership and the
professional. 13 Persuasive variations in different settings. Beginning
cases. Persuasion in the courtroom. The law as a symbol of justice.
Persuasion in the medical community. Persuasion in the home. Architecture.
Philanthropic and artistic organizations. In the political arena. 14
Achievingtrust and cooperation. Beginning cases. Leadership issues in
cooperation. Reactions to authority. Origins of trust. Types of trust.
Follower and leader needs. Explaining and fostering cooperation among group
members. 15 The noble persuasive leader. Beginning cases. What is nobility?
Roots of noble behaviour. Religion and nobility. Nobility in business
enterprises. Nobility as a social class. Noble behaviour in the form of
altruism and helping. The appeal of noble leaders. Immoral leaders. What
are immoral practices in terms of morality within organizations? Moral
development. 16 Leadership emergence. Beginning cases. Choosing leaders.
Situational factors in persuasive leader emergence and effectiveness. Some
indicators of leader emergence and success. Leaders as independent
visionaries. Persuasiveness in leader effectiveness. Leader-follower
interactions. Mindsets of effective leaders. What do prospective followers
want in a leader? Leadership changes. 17 Handlingproblems and failure.
Beginning cases. What are problems and failures? Failures due to a changing
world. Causes of persuasion failures. Persuasion failures mixed with
successes. Persuasion failures due to competing social cultures. Politics
and persuasion failures. Personal characteristics in reacting to problems
and failures. Role of arrogance and hubris in failures. 18 Why become a
persuasive leader? Beginning cases. Persuasiveness as a means to
significant ends. Changing life roles. The human search for happiness. What
is true (rather than perceived) happiness? Expectations and happiness. Good
and evil ends. Redeeming oneself. The ideal persuasive leader in fiction.
Search for a meaningful life. Expectations and success. Avoidance of
regrets/remorse. Persuasion and performance and a changed self-identity.
Role of positive values. Life as a search for beauty. Appendices. A Brief
look at some of the relevant arts and humanities. B Happiness. C Behaviours
of the best and worst bosses. D Selected social science theories relevant
to persuasive leadership. Bibliography. Index.
authors. 1 Persuasive leadership in life and work. Beginning cases. What is
leadership? Persuasive leadership in a new world. A newer focus on emotions
and logic. Leadership as a social role in all living groups. Leadership
legacies. Leadership goals. Leadership sub-roles. Leadership in changing
crcumstances. Leader agendas. Leadership and the arts. Parents as
persuasive leaders. Leadership and strategies. Do leaders need charisma?
Persuasion as a key to all leadership efforts. Leaders as coherent wholes.
Learning from examples. Types of persuasion settings. Types of Leadership.
Leadership skills as identified in the arts and humanities. Do we need
empirical studies of leadership? Leaders and ethical behaviours. Leaders as
examples of persuasive and moral principles. Summary. End case. Works
cited. 2 Usingaesthetics and the arts in persuasive leadership. Beginning
cases. Leaders using the arts. What are the arts? Practical use of the
arts. The aesthetic response. Aesthetics and human evolution. Unity among
the arts. Performance art. Leader-managers as architects. The orchestra
conductor metaphor. Music in aesthetics. Humans as artists. Theatrical
principles in leadership 32 Fictional versus actual leaders. Behaving like
an artist. 3 Usingwords effectively in persuasive speech and writing.
Beginning cases. Evolution of language. Importance of word choice. Power of
words to evoke emotion. Aesthetic versus non-aesthetic language. Function
of fictional stories. Use of stories in persuasion. Delivering words
effectively. Audience reactions to words. Words reflect characteristics of
the speaker. Being open-minded in one's communications. 4 Persuasive
leadership and rhetoric principles. Beginning cases. Persuasion principles
from philosophy. Persuasion in literature. Henry V. Julius Caesar. Joshua
Chamberlain. Discussion of speeches. 5 Persuasive
leadership-planningconsiderations. Beginning cases. Studying the
prospective audience. Building credibility. Obtain endorsements by
influential persons. Build competence and coalitions. Gather facts and
arguments in favor of goals. Plan for creating arousal/activation and more
memorable messages. Planning for message content. Preparation. Practice.
Choose optimum timing and setting. Emotional appeals. Use of dramatic
principles in persuasion planning. Creating an engaging
character--yourself. Learning acting skills. Process of planning. Using the
arts in planning. 6 Audience characteristics. Beginning cases. Audience
characteristics. Audience to leader effects. Use of participation. Audience
concerns. Psychological needs of the audience. Effect of cultural
differences in audience responses. Motivational propensities in an
audience. Occupational differences. Gender, ethnic, racial, and age
differences. Summary. End cases. Exercise. Works cited. 7 Leader-follower
emotional ties. Beginning cases. Leader-follower attraction.
Leader-follower bonding. Narcissistic behaviour. Attraction to morality.
Attractiveness versus behaviour. Similarity. Openness and attraction.
Optimistic and hopeful leaders. Respect for differences. Summary. End
cases. Works cited. 8 Creatingpositive responses in sub-leaders and
followers. Beginning cases. Leading sub-leaders. Counselling group members
as individuals. Creating positive emotional states. Leaders as role models.
Positive psychology. Optimism in the arts. Adversity coaching. Matching
individuals and groups with appropriate tasks. Social barriers to
persuasion. 9 Persuasive leadership and change. Beginning cases. Change as
a constant. Some fundamental causes of resistance to change efforts.
Importance of feelings of self-efficacy in the motivation to change. Leader
effectiveness versus likeability. Leadership and admiration--Benjamin
Franklin. Franklin's targeted virtues. Using goals in change. Handling
multiple factors in change. Self-leadership and change. Psychotherapy as an
aid to change. Creating positive emotions. How small changes can have big
effects. 10 Strategic plans as a persuasive tool. Beginning cases. What are
strategies? Importance of acceptance of strategies. Credibility in the
strategic planning process. Strategic plans and goal setting. Importance of
self-perceived efficacy in goal achievement. Visioning and goal setting.
Follow-up activities in strategic implementation. 11 Harmful persuasion.
Beginning case. Doing harm with persuasion. Types of harm. Why do such
persuasive leaders act the way they do? Confronting evil. Why is harmful
persuasion accepted? Standing up to injustice. Helping orientations. The
role of deception in harmful persuasion. Deceptive messages well delivered.
12 Self-leadership. Beginning cases. Leadership and self-management.
Political liberty. Freedom in organizations. Trends in self-direction in
several fields. Self-direction in parenting and preparation for
self-direction. Therapy and other individual change programmes.
Differential degrees of self-leadership and wasted human assets.
Self-management and human respect and dignity. Self-leadership and the
professional. 13 Persuasive variations in different settings. Beginning
cases. Persuasion in the courtroom. The law as a symbol of justice.
Persuasion in the medical community. Persuasion in the home. Architecture.
Philanthropic and artistic organizations. In the political arena. 14
Achievingtrust and cooperation. Beginning cases. Leadership issues in
cooperation. Reactions to authority. Origins of trust. Types of trust.
Follower and leader needs. Explaining and fostering cooperation among group
members. 15 The noble persuasive leader. Beginning cases. What is nobility?
Roots of noble behaviour. Religion and nobility. Nobility in business
enterprises. Nobility as a social class. Noble behaviour in the form of
altruism and helping. The appeal of noble leaders. Immoral leaders. What
are immoral practices in terms of morality within organizations? Moral
development. 16 Leadership emergence. Beginning cases. Choosing leaders.
Situational factors in persuasive leader emergence and effectiveness. Some
indicators of leader emergence and success. Leaders as independent
visionaries. Persuasiveness in leader effectiveness. Leader-follower
interactions. Mindsets of effective leaders. What do prospective followers
want in a leader? Leadership changes. 17 Handlingproblems and failure.
Beginning cases. What are problems and failures? Failures due to a changing
world. Causes of persuasion failures. Persuasion failures mixed with
successes. Persuasion failures due to competing social cultures. Politics
and persuasion failures. Personal characteristics in reacting to problems
and failures. Role of arrogance and hubris in failures. 18 Why become a
persuasive leader? Beginning cases. Persuasiveness as a means to
significant ends. Changing life roles. The human search for happiness. What
is true (rather than perceived) happiness? Expectations and happiness. Good
and evil ends. Redeeming oneself. The ideal persuasive leader in fiction.
Search for a meaningful life. Expectations and success. Avoidance of
regrets/remorse. Persuasion and performance and a changed self-identity.
Role of positive values. Life as a search for beauty. Appendices. A Brief
look at some of the relevant arts and humanities. B Happiness. C Behaviours
of the best and worst bosses. D Selected social science theories relevant
to persuasive leadership. Bibliography. Index.