Matt Bray

The Partnership Principle (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Partnership Principle is a best-practices practical guide for Revenue Leaders in software, and scenario-planning a Partnerships strategy to drive indirect revenue - either building from scratch or refining ones in play. It was compiled from contributions from over 50 members of the "Revenue Collective," global leaders in "Alliances" and "Channel" and academics in team-effectiveness from around the world. A collaboration of real-life accounts from tried-and-tested experiences all blended into an easy-to-follow 4-stage framework, this book is a journey in executing partnerships for commercial superiority.

What you will learn

• A framework to build an indirect revenue channel.
• Tips and tricks to cut time and save money.
• Getting endorsement to collaborate more effectively.
• Agreements to use and how to make them effective.

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Produktdetails

• Verlag: Matt Bray
• Erscheinungstermin: 4. September 2020
• Englisch
• ISBN-13: 9781393163534
• Artikelnr.: 60094872

Autorenporträt

Matt Bray has had a career building start-up companies, (having been co-founding member of both system integrator and software start-ups SalesTrip and WBT), led global and regional teams in mid-market to enterprise companies who have acquired others, IPO'd, and been acquired themselves, including SAPConcur and Xactly Corporation. Matt has appeared as an international speaker, written blogs and articles published globally, and has been revered as an expert in both his industry and role. The journey to his bookThe Partnership Principle has been a 20-year love affair with Partnerships, executing self-taught and academic best-practices from the Business Travel and Salesforce ecosystems. Matt has been quoted as possessing "a blend of strategic thinking, 'roll up the sleeves' execution ability and positive energy that makes him extremely valuable for any sales and alliances organization" and an expert in the "commercialisation commercialization of the channel partner side of things'. A 'Playmaker' who enjoys sharing the collaborative wisdom of the whole to benefit others.