Jacquelyn Ottman

The New Rules of Green Marketing (eBook, ePUB)

Strategies, Tools, and Inspiration for Sustainable Branding

• Format: ePub

Produktbeschreibung

This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 272
• Erscheinungstermin: 19. Oktober 2017
• Englisch
• ISBN-13: 9781351278669
• Artikelnr.: 49998350

Autorenporträt

Ottman, Jacquelyn

Inhaltsangabe

Foreword Adam Lowry and Eric Ryan, Founders and Co-CEOs, Method Preface The
20 New Rules of Green Marketing 1. Green is now mainstream 2. We are all
green consumers 3. The new green marketing paradigm 4. Designing green
products: a life-cycle approach 5. Innovate for sustainability 6.
Communicating sustainability with impact 7. Establishing credibility and
avoiding greenwash 8. Partnering for success 9. Two sustainability leaders
that superbly address the new rules 10. Conclusion