Mari Smith

The New Relationship Marketing (eBook, PDF)

How to Build a Large, Loyal, Profitable Network Using the Social Web

• Format: PDF

Produktbeschreibung

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. * Outlines how to become a significant "center of influence" for your customers and prospects * Explains the unspoken rules of online etiquette--and the common "turnoffs" that drive customers and potential partners away * Details the unique cultures of Facebook, Twitter, and other popular online platforms * Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 272
• Erscheinungstermin: 15. Oktober 2014
• Englisch
• ISBN-13: 9781118134986
• Artikelnr.: 41642125

Autorenporträt

MARI SMITH is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google+, Mari is considered one of the top resources and thought leaders in the world of new media marketing.

Inhaltsangabe

Foreword GUY KAWASAKI xvii Acknowledgments xix Introduction What Is the New
Relationship Marketing, and Why Is It Crucial to Businesses Today? xxiii
PART ONE RELATIONSHIP MARKETING BASICS 1 Chapter 1 How to Get Started in
Relationship Marketing and Overcome Your (Perfectly Normal) Fears 3 Chapter
2 The New Business Skills Everyone Needs 19 Chapter 3 How to Stay
Connected, Yet Protect Your Time and Privacy 37 PART TWO NINE STEPS TO
SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING 51
Chapter 4 Step 1: Create a Solid Foundation With the Right Culture 53
Chapter 5 Step 2: Review Your Relationships and Chart Your Five Contact
Circles 63 Chapter 6 Step 3: Assess and Improve Your Online Presence 85
Chapter 7 Step 4: Build Your Network and Become a Center of Influence 111
Chapter 8 Step 5: Become an Authority Through Quality Content 135 Chapter 9
Step 6: Turn Fans, Friends, and Followers Into Paying Customers 145 Chapter
10 Step 7: Go Offline to Optimize Your Online Marketing 157 Chapter 11 Step
8: Protect Yourself From the Dark Side of the New Web 173 Chapter 12 Step
9: Implement Advanced Relationship Marketing Techniques and Become a Top
Industry Leader 183 Conclusion How to Adapt as Technology Changes: The
Future of Relationship Marketing 195 Notes 203 Resources 207 Index 213