The New Cultures of Food (eBook, PDF)
Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Redaktion: Lindgreen, Adam
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The New Cultures of Food (eBook, PDF)
Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Redaktion: Lindgreen, Adam
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This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.
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- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 344
- Erscheinungstermin: 3. März 2016
- Englisch
- ISBN-13: 9781317022961
- Artikelnr.: 44864214
- Verlag: Taylor & Francis
- Seitenzahl: 344
- Erscheinungstermin: 3. März 2016
- Englisch
- ISBN-13: 9781317022961
- Artikelnr.: 44864214
Reappraising ethnic food and multiculturalism among the white British, Sean
Beer; Identifying and overcoming barriers to healthy eating faced by ethnic
minorities in the United Kingdom, Hillary Shaw; The role of food in the
adjustment journey of international students, Lorraine Brown; Ethnic
opportunities: the emergence of new supply chains that stimulate and
respond to the need for 'new' ingredients, Sean Beer, Martin K. Hingley and
Adam Lindgreen; The other side of the logo: the global halal market in
London, Johan Fischer; Retail internationalization as a driver of global
developments: the example of Central and Eastern Europe, Jon Hanf and
Kirsti Dautzenberg. Part 2 The Latin American Perspective: The expanding
demand for Brazilian groceries: the case of Cachaça, a too ethnically
challenged product?, Luis Kluwe Aguiar; 'Beef lovers': a cross-cultural
study of beef consumption, Marcia Dutra de Barcellos, Eugenio Avila Pedrozo
and Ivo A. van der Lans; Challenges of marketing to Brazilian single
consumers, Adriana Beatriz Madeira and José Augusto Giesbrecht da Silveira;
Targeting Hispanics/Latinos beyond locality: food , social networks, and
nostalgia in online shopping, Vanessa Fonseca; How consumers' diverse
personal values influence the country-of-origin effect, Janaina de Moura
Engracia Giraldi and Ana Akemi Ikeda. Part 3 The Near and Far East Asian
Perspective: Dynamics of Adi women's traditional foods and livelihoods in
varying socio-ecological systems of Arunachal Pradesh: a source of learning
and inspiration, Sunita Mishra, Ranjay K. Singh and Anamika Singh; Market
opportunities from cultural value convergence and functional food: the
experiences of the Malaysian marketplace, Siti Hasnah Hassan, Stephen Dann,
Kharil Annuar Mohd Kamal and Des Nicholls; Influence of the halal
certification mark in food product advertisements in Malaysia, Siti Hasnah
Hassan, Stephen Dann, Kharil Annuar Mohd Kamal and Enest Cyril De Run;
Asian food and drink: change, renewal and stability in Handsworth, Suresh
H. Patel and Kuldip Gujral; Retail-led regeneration: government initiatives
to support Asian food, Suresh H. Patel and Kuldip Gujral; Shaping the
'authentic': marketing ethnic food to consumers, Emma Dressler-Hawke and
Juliana Mansvelt; Index.
Reappraising ethnic food and multiculturalism among the white British, Sean
Beer; Identifying and overcoming barriers to healthy eating faced by ethnic
minorities in the United Kingdom, Hillary Shaw; The role of food in the
adjustment journey of international students, Lorraine Brown; Ethnic
opportunities: the emergence of new supply chains that stimulate and
respond to the need for 'new' ingredients, Sean Beer, Martin K. Hingley and
Adam Lindgreen; The other side of the logo: the global halal market in
London, Johan Fischer; Retail internationalization as a driver of global
developments: the example of Central and Eastern Europe, Jon Hanf and
Kirsti Dautzenberg. Part 2 The Latin American Perspective: The expanding
demand for Brazilian groceries: the case of Cachaça, a too ethnically
challenged product?, Luis Kluwe Aguiar; 'Beef lovers': a cross-cultural
study of beef consumption, Marcia Dutra de Barcellos, Eugenio Avila Pedrozo
and Ivo A. van der Lans; Challenges of marketing to Brazilian single
consumers, Adriana Beatriz Madeira and José Augusto Giesbrecht da Silveira;
Targeting Hispanics/Latinos beyond locality: food , social networks, and
nostalgia in online shopping, Vanessa Fonseca; How consumers' diverse
personal values influence the country-of-origin effect, Janaina de Moura
Engracia Giraldi and Ana Akemi Ikeda. Part 3 The Near and Far East Asian
Perspective: Dynamics of Adi women's traditional foods and livelihoods in
varying socio-ecological systems of Arunachal Pradesh: a source of learning
and inspiration, Sunita Mishra, Ranjay K. Singh and Anamika Singh; Market
opportunities from cultural value convergence and functional food: the
experiences of the Malaysian marketplace, Siti Hasnah Hassan, Stephen Dann,
Kharil Annuar Mohd Kamal and Des Nicholls; Influence of the halal
certification mark in food product advertisements in Malaysia, Siti Hasnah
Hassan, Stephen Dann, Kharil Annuar Mohd Kamal and Enest Cyril De Run;
Asian food and drink: change, renewal and stability in Handsworth, Suresh
H. Patel and Kuldip Gujral; Retail-led regeneration: government initiatives
to support Asian food, Suresh H. Patel and Kuldip Gujral; Shaping the
'authentic': marketing ethnic food to consumers, Emma Dressler-Hawke and
Juliana Mansvelt; Index.