Sang Min Whang (Leo)

The New Consumer Psychology (eBook, PDF)

Scanning buying behavior with MRI of the mind

• Format: PDF

Produktbeschreibung

The term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. Its content will definitely inspire marketing strategies and market effectiveness.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 230
• Erscheinungstermin: 23. Oktober 2015
• Englisch
• ISBN-13: 9781317377870
• Artikelnr.: 44011141

Autorenporträt

Sang Min (Leo) Whang is a professor in the department of psychology at Yonsei University. He received his PhD in psychology from Harvard University. Dr. Whang's main interests are the effects of socio-cultural circumstances on human behaviors and thoughts. His research interests cover multiple issues, including popular culture, digital media, consumer behavior, cyber space, online games, advertisements, image, and myth. However, much of his research explores the beliefs and common notions people have in daily life and identifies patterns of behavior in everyday contexts.

Inhaltsangabe

Prologue Part I: Psychology in the Marketplace 1. The Birth of Consumer
Psychology 2. Steal My Heart 3. Psychologist Suggests a New Paradigm for
Mind Inquiry 4. Your Mind Has Just Been Scanned Part II: Mission: Case
Studies 5. Mission, Capture the Hearts of SK Wyverns'Fans 6. Reveal the
Minds on Phone bills Part III: The President and Louis Vuitton 7. The
Digital Freaks are coming 8. 21st Century's Digital Neo-anthropinae
Lifestyle 9. Marketing Psychology hidden in Brand Name Consumption Epilogue