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Expert advice on building an unshakable foundation as a financial advisor to the elite The revised and updated edition of the definitive guide to growing and maintaining a financial advice firm, The New Advisor for Life explores the fallout of the market crash on up-and-coming advisors. With a particular focus on the generation X and Y concern with debt management and long-term investment, this new edition examines what young investors look for in an advisor. Today, more than ever, insight, analysis, and validation are valued, but to be truly successful, an advisor needs to walk the line…mehr
Expert advice on building an unshakable foundation as a financial advisor to the elite The revised and updated edition of the definitive guide to growing and maintaining a financial advice firm, The New Advisor for Life explores the fallout of the market crash on up-and-coming advisors. With a particular focus on the generation X and Y concern with debt management and long-term investment, this new edition examines what young investors look for in an advisor. Today, more than ever, insight, analysis, and validation are valued, but to be truly successful, an advisor needs to walk the line between being well-informed but not appearing condescending. * What today's investors want in a financial advisor is someone who can cut through the noise and clutter of the financial services industry and the mainstream media * Covers the basics, from setting a client's investment goals, selecting complementary investments, and monitoring portfolio balance, to the advanced--developing a personal finance plan for your clients based on their specific needs * Steve Gresham presents a 19-point checklist for financial advisors to offer their clients "life advice" Keeping clients engaged is more important than ever, and The New Advisor for Life gives the aspiring financial advisor the secrets to success normally reserved for the country's top firms.
STEVE GRESHAM has over thirty years' experience in the financial and investment world. He is a Visiting Instructor at the A. Alfred Taubman Center for Public Policy and American Institutions at Brown University, and is business chair of Brown's Retirement Readiness Project. Gresham has published more than a hundred articles and has been featured in BusinessWeek, Fortune, Investment News, and the New York Times, and is the author of four books, including Advisor for Life and The New Managed Account Solutions Handbook, both from Wiley. He was named Mutual Fund Marketer of the Year in March 2007 by Institutional Investor/Fund Action.
Inhaltsangabe
Acknowledgments ix Part I The State of the Advice Industry and Your Opportunities 1 Introduction 3 Chapter 1 The Value of Advice 11 Part II Investment Counsel Advice for Life 29 Chapter 2 How to Develop a Compelling Investment Philosophy 31 Chapter 3 Creating a Defined, Effective Investment Process 55 Chapter 4 Setting Goals: What Really Matters? 63 Chapter 5 Defining Risk 97 Chapter 6 Diversification 117 Chapter 7 Alternative Investments 131 Part III Wealth-Management Advice for Life 149 Chapter 8 Managing Dreams and Fears 151 Chapter 9 You Can Help Clients Grow 161 Chapter 10 All in the Family and Keeping It That Way 171 Chapter 11 Money for Life 189 Part IV Building Your Advisor for Life Practice 207 Chapter 12 What is Your Value? 209 Chapter 13 How to Price Your Unique Value 231 Chapter 14 The Advisor-Client Tango 241 Chapter 15 Driving Referrals 263 Chapter 16 Selling Yourself 277 Chapter 17 Valuing the Advisor for Life Practice 293 Chapter 18 Taking Care of Number One 303 Appendix A Practice Analysis 323 Appendix B Investment Policy Statement 345 Appendix C Top 20 Client Analysis 355 About the Author 357 About the Contributors 359 Index 363
Acknowledgments ix Part I The State of the Advice Industry and Your Opportunities 1 Introduction 3 Chapter 1 The Value of Advice 11 Part II Investment Counsel Advice for Life 29 Chapter 2 How to Develop a Compelling Investment Philosophy 31 Chapter 3 Creating a Defined, Effective Investment Process 55 Chapter 4 Setting Goals: What Really Matters? 63 Chapter 5 Defining Risk 97 Chapter 6 Diversification 117 Chapter 7 Alternative Investments 131 Part III Wealth-Management Advice for Life 149 Chapter 8 Managing Dreams and Fears 151 Chapter 9 You Can Help Clients Grow 161 Chapter 10 All in the Family and Keeping It That Way 171 Chapter 11 Money for Life 189 Part IV Building Your Advisor for Life Practice 207 Chapter 12 What Is Your Value? 209 Chapter 13 How to Price Your Unique Value 231 Chapter 14 The Advisor-Client Tango 241 Chapter 15 Driving Referrals 263 Chapter 16 Selling Yourself 277 Chapter 17 Valuing the Advisor for Life Practice 293 Chapter 18 Taking Care of Number One 303 Appendix A Practice Analysis 323 Appendix B Investment Policy Statement 345 Appendix C Top 20 Client Analysis 355 About the Author 357 About the Contributors 359 Index 363
Acknowledgments ix Part I The State of the Advice Industry and Your Opportunities 1 Introduction 3 Chapter 1 The Value of Advice 11 Part II Investment Counsel Advice for Life 29 Chapter 2 How to Develop a Compelling Investment Philosophy 31 Chapter 3 Creating a Defined, Effective Investment Process 55 Chapter 4 Setting Goals: What Really Matters? 63 Chapter 5 Defining Risk 97 Chapter 6 Diversification 117 Chapter 7 Alternative Investments 131 Part III Wealth-Management Advice for Life 149 Chapter 8 Managing Dreams and Fears 151 Chapter 9 You Can Help Clients Grow 161 Chapter 10 All in the Family and Keeping It That Way 171 Chapter 11 Money for Life 189 Part IV Building Your Advisor for Life Practice 207 Chapter 12 What is Your Value? 209 Chapter 13 How to Price Your Unique Value 231 Chapter 14 The Advisor-Client Tango 241 Chapter 15 Driving Referrals 263 Chapter 16 Selling Yourself 277 Chapter 17 Valuing the Advisor for Life Practice 293 Chapter 18 Taking Care of Number One 303 Appendix A Practice Analysis 323 Appendix B Investment Policy Statement 345 Appendix C Top 20 Client Analysis 355 About the Author 357 About the Contributors 359 Index 363
Acknowledgments ix Part I The State of the Advice Industry and Your Opportunities 1 Introduction 3 Chapter 1 The Value of Advice 11 Part II Investment Counsel Advice for Life 29 Chapter 2 How to Develop a Compelling Investment Philosophy 31 Chapter 3 Creating a Defined, Effective Investment Process 55 Chapter 4 Setting Goals: What Really Matters? 63 Chapter 5 Defining Risk 97 Chapter 6 Diversification 117 Chapter 7 Alternative Investments 131 Part III Wealth-Management Advice for Life 149 Chapter 8 Managing Dreams and Fears 151 Chapter 9 You Can Help Clients Grow 161 Chapter 10 All in the Family and Keeping It That Way 171 Chapter 11 Money for Life 189 Part IV Building Your Advisor for Life Practice 207 Chapter 12 What Is Your Value? 209 Chapter 13 How to Price Your Unique Value 231 Chapter 14 The Advisor-Client Tango 241 Chapter 15 Driving Referrals 263 Chapter 16 Selling Yourself 277 Chapter 17 Valuing the Advisor for Life Practice 293 Chapter 18 Taking Care of Number One 303 Appendix A Practice Analysis 323 Appendix B Investment Policy Statement 345 Appendix C Top 20 Client Analysis 355 About the Author 357 About the Contributors 359 Index 363
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