The Money-Raising Nonprofit Brand (eBook, ePUB)
Jeff Brooks
eBook, ePUB

The Money-Raising Nonprofit Brand (eBook, ePUB)

Motivating Donors to Give, Give Happily, and Keep on Giving

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Why commercial-style branding doesn't work for nonprofits--and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues ...

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