Ahmed Bounfour

The Management of Intangibles (eBook, ePUB)

The Organisation's Most Valuable Assets

• Format: ePub

Produktbeschreibung

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 7. November 2002
• Englisch
• ISBN-13: 9781134590414
• Artikelnr.: 38460338

Autorenporträt

Ahmed Bounfour

Inhaltsangabe

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and
External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge
Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to
the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL®
Approach 11. Reporting and Managing Intangibles: the Policy Agenda