Marcia Avner

The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition (eBook, ePUB)

Shaping Public Policy at the State and Local Level

• Format: ePub

Produktbeschreibung

The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition, is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov't administrators to back your policy positions; comply with state and federal regulations; and set up systems in your nonprofit to support lobbying.
In addition to updated worksheets, case studies, and resources, new material in the second edition includes nonprofit civic engagement and voter mobilization; designing the Policy Committee that works for your nonprofit; utilizing social media in your communications strategies; administrative advocacy: working with governmental agencies; and understanding the why, what and how of collaboration.

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Produktdetails

• Verlag: Turner Publishing Company
• Seitenzahl: 260
• Erscheinungstermin: 23. Juli 2013
• Englisch
• ISBN-13: 9781618588555
• Artikelnr.: 54758453

Autorenporträt

Marcia Avner, author of "The Board Member's Guide to Lobbying and Advocacy" and the first edition of "The Lobbying and Advocacy Handbook for Nonprofit Organizations, "has more than 40 years of experience in nonprofit consulting and advocacy strategy. Avner serves as a Senior Fellow at the Minnesota Council of Nonprofits (MCN) where she was Public Policy Director from 1996-2010 and is a faculty member and Coordinator of the Nonprofit Concentration in the Masters in Advocacy and Political Leadership Program (MAPL) at the University of Minnesota-Duluth.

Inhaltsangabe

Foreword
Acknowledgements
Introduction: Why Engage in Advocacy? Why Lobby?
    The Essential Role of Nonprofits in Shaping Public Policy
    The Advocacy Cycle: Ongoing Work for Change
    How to Use This Book
Chapter One:  Get Ready: Develop a Plan for Advocacy and Lobbying
    Planning Step 1: Create a Planning Process and a Planning Team
    Planning Step 2: Articulate Policy Vision and Goals
    Planning Step 3: Develop a Policy Agenda: Establish Criteria and
Identify Issues
    Planning Step 4: Target Arenas of Influence Where Issues are Decided
    Planning Step 5: Choose Strategies and Tactics for Effective Advocacy
    Planning Step 6:  Design the Organizational Infrastructure You Need
    Planning Step 7: Create Your Plan
    Planning Step 8: Affirm Organizational Commitment to the Plan and
You’re Set!   
Chapter Two: Go: Implement Your Advocacy and Lobbying Plan
    Assign Organizational Roles and Responsibilities: Board, Staff, Policy
Advisors
    Get and Manage the Information You Need
    Build Communications Systems:
        Reaching Your Internal Audiences: You and Your Supporters
        Influencing External Audiences: Opinion Shapers, Decision Makers,
The Public
            Design Your Advocacy Campaign
        How to Develop and Advance a Policy Position
        How to Organize and Mobilize Community Based Support for Your
Position
        How to Build Power Through Collaboration
        How to Advocate and Lobby in Legislative Arenas
        How to Advocate and Lobby the Executive Branch, Administrative
Agencies
        How to  Expand Your Reach through Media Advocacy
        How to Evaluate Your Organization’s Advocacy
Chapter Three: Sustaining the Cycle of Advocacy: Expanding Impact through
Civic Engagement
Chapter Four: Nonprofits and the Law
          Lobby Law
          Nonpartisanship and Election Law
Afterword
Appendix A: Rapid Responses to Crises or Opportunities
Appendix B: Resources for Nonprofit Advocacy and Lobbying
Appendix C: Legislative Process: A Guide
Appendix D: Worksheets
Index