David Magee

The John Deere Way (eBook, PDF)

Performance that Endures

• Format: PDF

Produktbeschreibung

The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes--and how to achieve it--The John Deere Way is the only way.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 25. März 2005
• Englisch
• ISBN-13: 9780471734291
• Artikelnr.: 37351771

Autorenporträt

DAVID MAGEE is the author of five books, including Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker and Endurance: Winning Life's Majors the Phil Mickelson Way, both from Wiley. He lives with his wife and three children on Lookout Mountain, Tennessee.

Inhaltsangabe

Prologue. Introduction by Robert W. Lane, Chairman and CEO, Deere &
Company. CHAPTER ONE: Embrace the Culture. CHAPTER TWO: Quality Comes
First. CHAPTER THREE: Create Change through Innovation. CHAPTER FOUR:
Always Maintain Integrity. CHAPTER FIVE: Commitment Never Quits. CHAPTER
SIX: Build a Business as Great as Your Products. CHAPTER SEVEN: Put the
Brand to Work (and Protect It at All Costs). CHAPTER EIGHT: All
Relationships Must Be Win-Win. CHAPTER NINE: Grow on the Strength of Your
Roots. CHAPTER TEN: Performance That Endures. APPENDIX A: John Deere
Leadership. APPENDIX B: Key Dates in John Deere History. APPENDIX C: John
Deere Green Bulletins. APPENDIX D: John Deere Strategy. APPENDIX E: John
Deere's Business. Acknowledgments. Notes. Index.