Ilan Alon

The Internationalization of US Franchising Systems (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 110
• Erscheinungstermin: 3. Juni 2014
• Englisch
• ISBN-13: 9781135686987
• Artikelnr.: 41066104

Autorenporträt

Alon, Ilan

Inhaltsangabe

Chapter I Introduction to the Study
Chapter II Literature of International Franchising
Chapter III The Model
Chapter IV Research Design
Chapter V Data Analysis
Chapter VI Summary and Conclusions