Wolfram Wördemann, Andreas Buchholz, Ned Wiley

The Impossible Advantage (eBook, ePUB)

Winning the Competitive Game by Changing the Rules

• Format: ePub

Produktbeschreibung

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. This book: * Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour. * Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition. * Shows you that you can become a 'game changer' and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is. * Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector. For more information on The Impossible Advantage, go to the official website: href="http://www.impossible-advantage.com/">http://www.impossible-advantage.com

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 220
• Erscheinungstermin: 3. März 2010
• Englisch
• ISBN-13: 9780470711699
• Artikelnr.: 37298533

Autorenporträt

Andreas Buchholz, Wolfram Wördemann and Ned Wiley all began their professional careers at Procter & Gamble, where they occupied executive positions in marketing. Buchholz and Wördemann are management consultants for the development of 'topline' growth strategies, and have published numerous articles in the professional press, including the Harvard Business Manager. Wiley is the managing director of a new media operation of the Axel Springer group.

Inhaltsangabe

About the Authors. Foreword. THE SURPRISING LIMITATION OF THE WORLD'S
NUMBER ONE BUSINESS STRATEGY. Why There Are Limits to the Power of
Positioning. The Rule Maker's 'Impossible' Advantage. Game Changing
Strategies Start Where Positioning Stops. Six Prejudices to Ignore. IT'S
TIME TO THINK RADICALLY ABOUT GROWTH. Someone Committed to Breaking All the
Rules. Games as a Strategic Model. Four Classical Game Strategies. Wanted:
A 'Highly Infectious' Game Changing Idea. Our Plea for Free, Open and
Radical Thinking. FIRST GAME STRATEGY: REDEFINING THE MEASURES OF
PERFORMANCE. Influence the Criteria of the 'Customer Jury'. How to Make
Stronger Opponents Play Your Game. Attack on an 'Invincible' Market Leader.
Surprising Escape from a Price War. How Global Power Players Rule the Game.
The Essentials in Overview. SECOND GAME STRATEGY: RESHAPING THE MARKET
LANDSCAPE. How Market Structures 'Regulate' the Competitive Game. Balancing
Act Between Flop and Global Success. Outfoxing a Negative Trend in the
Market. How to Conquer 'Impossible' Market Potential. The Law of the
Self-Fulfilling Prophecy. Change the World with a Radical Idea. The
Essentials in Overview. THIRD GAME STRATEGY: RESTAGING THE COMPETITIVE
CONFRONTATION. What are 'Game Patterns' and How Can You Use Them? 'Staging'
the Competitive Confrontation - Hollywood-Style. Lessons Learned from
Political Campaigns. Breaking Free from a Negative Role Pattern. Moving out
of the Shadows into the Limelight. Turning the Tide of an Almost-Lost
Battle. The Essentials in Overview. FOURTH GAME STRATEGY: TAKING THE GAME
TO THE NEXT LEVEL. Taking the Game to the Next Level . . . What Does That
Mean? Old 'Top Dogs' Can Become Terribly Short Sighted . . . Why It Takes
so Little to Control a Category's Evolution! Courageously Slay the Sacred
Cows! Take the Lead When a Value Shift Hits the Market. When the Market
Needs a Complete Overhaul. Radical Visions and Their Pitfalls. The
Essentials in Overview. HOW YOUR BUSINESS CAN PROFIT FROM GAME STRATEGY. 1.
Explore the 'Ideas that Rule the Market'. 2. Nothing Can Beat a 'Game
Changing Idea'. 3. Game Changers Can Take a Certain Degree of Control in
the Market - and over Their Competitors. 4. Game Strategy as a 'Behavior
Changing' Instrument. 5. Finally . . . Game Strategy Is a Truly
'Democratic' Tool. The Five Steps to Game Strategy. It's Time to Explore
Your Own Game Changing Opportunities. AFTER THE GAME. POSTSCRIPT: HOW GAME
STRATEGY DIFFERS FROM GAME THEORY. THANKS! Index.

Rezensionen

"...reveals that success can be achieved by changing the market in which you operate" (Finance & Management Faculty, March 2009)