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Make money doing what you love. Kari Chapin's insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you've always craved.
Make money doing what you love. Kari Chapin's insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you've always craved.
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Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She's known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.
Inhaltsangabe
Introduction My (All New!) Creative Collective Part 1 Getting to Know Yourself and Your Business Chapter 1: Setting the Scene for Success Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality Chapter 2: Branding Your Business Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo Chapter 3: Establishing Basic Business Practices What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help Part 2 Spreading the Word -- and Images Chapter 4: Marketing Basics Marketing Defined, Essential Marketing Materials, Photographs are Key Chapter 5: Your Craft Community Making Connections, Online Communities, Reaching Out to Your Fellow Crafters
Chapter 6: Blogging Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What's your Online Look?, Give and Take, Creating an Online Newsletter
Chapter 7: Advertising and Publicity Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media Chapter 8: Social Media Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video Part 3 Getting Down to Selling Chapter 9: The Craft Fair Scene First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair Chapter 10: Selling in Online Stores Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments Chapter 11: Selling In Brick-and-Mortor Stores Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment Chapter 12: Get Creative: Other Selling Options and Opportunities Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns Parting Advice Resources Index
Introduction My (All New!) Creative Collective Part 1 Getting to Know Yourself and Your Business Chapter 1: Setting the Scene for Success Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality Chapter 2: Branding Your Business Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo Chapter 3: Establishing Basic Business Practices What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help Part 2 Spreading the Word -- and Images Chapter 4: Marketing Basics Marketing Defined, Essential Marketing Materials, Photographs are Key Chapter 5: Your Craft Community Making Connections, Online Communities, Reaching Out to Your Fellow Crafters
Chapter 6: Blogging Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What's your Online Look?, Give and Take, Creating an Online Newsletter
Chapter 7: Advertising and Publicity Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media Chapter 8: Social Media Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video Part 3 Getting Down to Selling Chapter 9: The Craft Fair Scene First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair Chapter 10: Selling in Online Stores Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments Chapter 11: Selling In Brick-and-Mortor Stores Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment Chapter 12: Get Creative: Other Selling Options and Opportunities Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns Parting Advice Resources Index
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