Nilgin Yusuf

The Fundamentals of Fashion Filmmaking (eBook, PDF)

• Format: PDF

Produktbeschreibung

Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move.

With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You'll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 176
• Erscheinungstermin: 13. Juli 2023
• Englisch
• ISBN-13: 9781474242394
• Artikelnr.: 68078532

Autorenporträt

Nilgin Yusuf is a writer and educator who has written for the Sunday Times, Daily Telegraph and ELLE. As Programme Director of the postgraduate media courses at London College of Fashion, University of the Arts London, UK, she developed the MA in Fashion Media
Production that foregrounded film as a contemporary medium for fashion communication. She is the author of Fashion's
Front Line (Bloomsbury, 2016)
and Georgina von Etzdorf:
Sensuality, Art and Fabric (1998),
and The Fundamentals of Fashion Filmmaking (Bloomsbury, 2023).

Inhaltsangabe

1 Introduction: Understanding Fashion Film What Is Fashion Film? The Still
Image Fashion's Digital Image Understanding Fashion: Definitions and
Explanations Film as an Expression of Fashion Film: An Integral Part of the
Fashion Communication Industry Fashion Film: A Hybrid Genre The Pluralism
of Fashion Film Understanding Fashion Film Defining Fashion Film: Fashion
as Protagonist In Their Own Words: Diane Pernet In Their Own Words: Nick
Knight 2 Fashion Film History Broadcast, Celebrate, Sell: Promoting Fashion
through Film Brand Buy-in: Promotional Fashion Film in the Digital Age
Experiments with Fashion Film: Poetry and Abstraction Body, Image, Time:
Experimental Fashion Dreams in a Digital Age Documenting Fashion on Film:
Capturing "The Real" Capturing Reality: Documenting Fashion and Style
Post-Digital Slices of Fashion Life Fashion on the Big Screen: Narrative
and Storytelling Films of the Moment Post-Millennial Fashion on the Big
Screen Hybridizing Fashion: Subculture, Music, and Film Film Fusion: Style,
Music, and Subculture In Their Own Words: John Maybury In Their Own Words:
Isaac Julien CBE 3 The Contemporary Landscape Growing Status and Visibility
for Fashion Film Social Media and Fashion Film Fashion Film and Online
Editorial The Fashion Industry and Instagram Fashion Film on the Catwalk
Fashion Film in Retail Fashion Film and Music Video In Their Own Words:
Katie Baron In Their Own Words: Ian Pons Jewell 4 Trends in Fashion Film
The Long and the Short Fashion and Social Responsibility Narrative and
Storytelling Spanning Slapstick to Highbrow: From Comedy to Art In Their
Own Words: Lernert & Sander Machine Versus the Hand Choreography and
Meaningful Movement Documentary and "The Real" In Their Own Words: Declan
Higgins In Their Own Words: Alex Turvey 5 So, You Want to Make a Fashion
Film? Subject Knowledge and Ideas How to Capture and Catalog Ideas From
Inspiration to Research Who Is the Audience? What Is the Message or Story?
What Is the Film's Purpose and Context? What's the Approach? What's the
Budget? In Their Own Words: Kathryn Ferguson In Their Own Words: Marie
Schuller 6 Fashion Filmmaking Creating a Pitch Planning the Production
Casting Storyboarding and/or Scripting Locating the Right World: Where Will
the Film Be Shot? Hair and Makeup The Big Day Styling: Dressing the Cast
Accountability: Completing the Paperwork Post-Production Workflows Editing
the Film Working with Music In Their Own Words: Lynden Campbell Sync Audio
and Foley Sound In Their Own Words: Sally Cooper Working with Color In
Their Own Words: Faith Millin In Their Own Words: Monica Menez In Their Own
Words: Edgar Dubrovskiy In Their Own Words: Mark Connell 7 Getting Your
Fashion Film Seen Getting Ready to Present a Film Fashion Film Festivals
Social Media and Film Dissemination Turning Passion into a Profession Watch
Films Practice, Practice, Practice Network and Build Contacts Experience
and Knowledge Self-Promotion and Proactivity in the Industry Portfolio
Building Build Your Brand with Integrity In Their Own Words: Stephen Whelan
8 Technology's New Frontiers and the Future of Fashion Film Fashion's New
Realities-and Fantasies Virtual Reality: Immersion and Other Worlds
Augmented Reality: Participation and Interaction Mixed Reality: Perception,
Illusion, and Magic Fragmentation of Identity: Reality and Superreality In
Their Own Words: Anna Radchenko In Their Own Words: Nirma Madhoo In
Conclusion Bibliography Further Reading Index