Steve Blank
eBook, ePUB

The four steps to the epiphany: Successful Strategies for Products that Win (eBook, ePUB)

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Four Steps to Insight is a classic guide to business strategy for all time, from the inception of an idea to the creation of a successful company, with the help of which more than 100,000 startups operate and grow worldwide. It was here that Steve Blank for the first time in the world formulated the only currently effective methodology for developing new products and creating new businesses based on the scientific method of testing hypotheses: the methodology of customer development (Customer Development). Startups are not small versions of large companies and must be run in a radically differ...

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