Sarah B. Lange

The Field Guide to Fundraising for Nonprofits (eBook, ePUB)

Fusing Creativity and New Best Practices

• Format: ePub

Produktbeschreibung

With this book in hand, nonprofits can increase their fundraising potential-and their overall impact-by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.

Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors-and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.

Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 280
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 1. Dezember 2017
• Englisch
• ISBN-13: 9798216084082
• Artikelnr.: 68165107

Autorenporträt

Sarah B. Lange is principal and founder of New Era for Nonprofits, a company that helps nonprofits raise more revenue, build better boards, and engage in strategic planning.

Inhaltsangabe

Introduction 1. Everything Changes When You Change Your Mind(set)
Exploring Our Attitudes about Money Limiting Beliefs Shifting Our Mindsets
from Scarcity to Abundance "Overhead" Is NOT a Dirty Word! Budgeting for
Break-Even and Other Fundraising Mistakes The Contemporary Philanthropic
Landscape What We Can Do-A Call to Arms 2. A Goal without a Plan Is Just a
Wish Why Nonprofits Struggle to Make Ends Meet Long-Term Financial Planning
The Annual Fund Development Plan 3. Grant Writing with a Twist What You
Need to Know about Grants Demystifying the Lingo Types of Funders Types of
Grants The World of Grants Is Changing Finding Funding Writing a Powerhouse
Proposal The Cover Letter The Concept Paper Tips-and Twists-for Success
Rejection Is Inevitable Improving Your Odds Managing Grants Case Study:
Jeremiah's Inn, Inc. Program Evaluation Sample Grants 4. Dollars from
Donors Donor-Centered Philanthropy What You Need to Know about Donors The
Giving Ladder Strategies for Getting Dollars from Donors Special Events The
Art of the Ask Nickels, Dimes, or Dollars? Donor Retention, Stewardship,
and Cultivation Ways to Grow Your Individual Donor Program 5. Building Your
Best Board The Board Board Meetings Boards and Fundraising 6. Strategic
Planning as a Donor Engagement Tool Strategic Planning-Why Bother? The 360°
Strategic Plan Vision, Mission, and Values Statements 7. Communicate,
Communicate, Communicate! Pull Up a Log around the Ole Campfire
(Storytelling) Are You Writing a Newsletter or a Snoozeletter? Does Your
Website Pass the Bounce Test? Don't Leave Money on the Social Media Table!
Pulling It All Together-Your Communications Plan The Importance of Branding
Conclusion Appendix Sample Communications Plan: Jeremiah's Inn
Communications Calendar Index About the Author