Thomas Werner

The Fashion Image (eBook, ePUB)

Planning and Producing Fashion Photographs and Films

• Format: ePub

Produktbeschreibung

Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers.

Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is 'how to' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best.

With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 256
• Erscheinungstermin: 4. April 2019
• Englisch
• ISBN-13: 9781474240857
• Artikelnr.: 55415076

Autorenporträt

Thomas Werner is the author of the books The Fashion Image for Bloomsbury Publishing, London and The Business of Fine Art Photography, Routledge, New York. A creative consultant, Thomas works one on one with students, creatives, businesses, cultural institutions, and not for profits helping them refine their communications, and achieve their goals in fashion and fine arts. He is also an Advisory Board Member for Ithaca College's Executive Education Program, a contributor to Adobe's Lightroom Academy, an Editor at Large for IRKmagazine a Paris based fashion and culture magazine and website, founder of Thomas Werner Projects Podcast, and past Photography Program Director at Parsons School of Design in New York. Thomas currently lectures internationally on the topics of photography, fashion, innovation, education, and contemporary professional practices, with a series of pre-pandemic presentations and workshops in 6 cities across China. He is the former owner of Thomas Werner Gallery in Manhattan's Chelsea Art District, and a former National Board member and New York Chapter President for the American Society of Media Photographers. Werner also led a team developing a media and literacy web site and resource center in five languages, Spanish, French, Russian, Arabic and English for the United Nations Alliance of Civilizations/UNESCO. He has worked with the United States Department of State on cultural projects in Russia, been a photography consultant for COACH and Rodale Publishing, and had the pleasure of curating exhibitions in the United States and abroad, including seven co-curated exhibitions at the State Hermitage Museum in Saint Petersburg, Russia. Thomas was a recurrent instructor at the United Nations Education First Summer School, and is now presenting workshops on effective message development, team management and visual communication on an international basis.
Thomaswernerprojects.com
@Thomaswernerprojects IG

Inhaltsangabe

1 The Image Wartime
Postwar
Space age
Counterculture
Punk and disco
Power dressing
A new millennium
Hipsters 2 Fashion Concepts Subculture
Narrative
Culture
Lifestyle
Identity
Street style
Fashion and social issues 3 The Team The Photographer's Team
Your Core Team
The Styling Team
The Modeling Agency
Booking a Test Shoot or Job
Casting
The Producer and Photo Studio
Video/Motion
Photo Agency and Reps 4 The Client's Team The Editorial Creative Team
Native Advertising, Branded Content, or Advertorial
Advertising Agencies
Fashion Design Firm - In House Creative Team 5 The Fashion Industry Design and market
Consumption and Sustainability
The Industry
The Fashion Shows
Fashion Houses and Firms
International Fashion Organizations - selected
Fashion Categories - selected 6 Developing a Shoot Concept Portfolio Shoots and tests
Mood boards
Sources of inspiration 7 Shoot Production Test Shoot
Editorial and Advertising
Bidding and Preproduction for Still Imagery and Motion
On set - Editorial and Advertising
Cover shoots and celebrities
Post production - still imagery
Payment
Fashion Film
Working with minors
Union and non union sets
Sound
Post production 8 Creative Working with a Model
Working with the Garment
Fashion Film and Camera Movement
Portfolios and Reels
Promotional Pieces 9 The Function of a Fashion Image in a Global Context The Language of a Generation
Audience
Cultural Portrayals
Cultural Representations of Beauty
Working Internationally - practical implications
Licensing images internationally
Image Use and Social Media Assignments Further Resources Index