The Fair Trade Revolution (eBook, ePUB)

Redaktion: Bowes, John

• Format: ePub

Produktbeschreibung

From Sainsbury's to Cadbury's, the Fair Trade campaign made sustainability a cornerstone for food conglomerates. Built around the experiences and perspectives the key individuals who kick-started the social movement, this book examines the challenges ahead now that Fair Trade has 'gone mainstream'.

Fair Trade has come a long way in the last 20 years, celebrating one of the most successful social movements; the authors set their sights on their next goals. Emphasising the importance of ensuring that farmers and other producers remain the main beneficiaries; examining the tensions between large and small operators; the impact of a recession; changing environmental policy; and the danger of large operators embracing Fair Trade as a marketing exercise, rather than a practice: some of the leading lights of the Fair Trade movement assess Fair Trade's future.

With chapters from Executive Director of the Fairtrade Foundation Harriet Lamb, and the founder of the first Fair Trade Town, Bruce Crowther, this book will inspire activists and consumers to keep making fair choices.

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Produktdetails

• Verlag: Pluto Press
• Seitenzahl: 288
• Erscheinungstermin: 9. Dezember 2010
• Englisch
• ISBN-13: 9781783713905
• Artikelnr.: 49258540

Autorenporträt

John Bowes is chairman of Twin, a producer-owned membership organisation dedicated to developing the fair trade supply chain for coffee, nuts, cocoa, sugar and fruit farmers. He previously worked for the Co-operative Group, where he was responsible for all of their ground breaking initiatives on Fair Trade. These included being the first retailer to stock Café Direct coffee, the first to introduce an own brand Fair Trade product and the first to import Fair Trade bananas into the UK.