Morgen Witzel

The Ethical Leader (eBook, PDF)

Why Doing the Right Thing Can Be the Key to Competitive Advantage

• Format: PDF

Produktbeschreibung

The Ethical Leader showcases the necessity and practicality of using an ethics-based business model for competitive advantage and long-term organizational success.

Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning this view around - and making ethical behaviour a primary focus - Witzel shows how businesses can create and maintain long-term competitive advantage.

Trust and respect among key stakeholder groups, particularly employees and customers, cannot be overstated in their importance to an organization's success: trust engenders loyalty and good reputation, which in turn builds brand value. However, while ethical behaviour is key to trust-building, in order for an organization to see lasting, positive outcomes it needs to go deeper than something managers do out of a sense of moral duty.

The Ethical Leader shows why ethical practice has to be the platform on which a strong and enduring business can be built, and leaders and managers need to provide the necessary tools and insights to enable this to happen. Witzel offers a practical introduction to some of the key concepts in ethics, including how to deal with ethical paradoxes and making ethical decisions. The book explores the specifics of what makes an ethical leader, and how leaders can communicate values and standards across an organization in order to engage the trust of employees, consumers, shareholders and the wider community.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 240
• Erscheinungstermin: 13. Dezember 2018
• Englisch
• ISBN-13: 9781472956606
• Artikelnr.: 54789216

Autorenporträt

Morgen Witzel is a Fellow of the Centre for Leadership Studies at the University of Exeter Business School. He is author of more than twenty books including the bestsellers Tata: The Evolution of a Corporate Brand and Doing Business in China, now in its third edition. His books have been translated into 11 languages. His articles have appeared in the Financial Times, the Los Angeles Times, the Toronto Globe and Mail, The Smart Manager, Financial World, and many others.

Inhaltsangabe

1. Introduction 2. The Ethical Value Chain 3. Ethics 101 4. Don't Break It,
Make It - focuses on the law and how to make it work for your business 5.
In You We Trust: Treating Customers Right 6. The Source of Our Prosperity:
Treating Employees Fairly 7. Virtue and Wealth: Treating the Community
Fairly 8. Ethical Decision-Making in Practice 9. Doing It - the final
chapter sums up the key lessons and offers recommendations for an action
plan that managers can put into practice at once