Anne M. Wenzel

The Entrepreneur's Guide to Market Research (eBook, PDF)

• Format: PDF

Produktbeschreibung

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential-and too-often overlooked-part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 184
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 16. Januar 2012
• Englisch
• ISBN-13: 9780313396069
• Artikelnr.: 68183848

Autorenporträt

Anne M. Wenzel, MA, is principal with Econosystems, an economics and market research firm located in Menlo Park, CA.

Inhaltsangabe

Acknowledgments Introduction 1. What Market Research Is-And Is Not 2.
Typical Outline for a Business Plan Market Analysis 3. Types of Market
Research 4. Developing a Demographic Profile 5. Researching Trends in Our
Markets 6. Distribution and Spending Patterns 7. Estimating the Size and
Growth of the Market 8. The Competition: Competitors, Emerging Trends, and
Technologies 9. Exploratory Market Research 10. Putting It All Together
11. Fitting the Market Analysis into the Business Plan Appendix I-Business
Plan Template Appendix II-Sample Market Analysis: The Yoga Market Index