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The purpose of the book is to study the entrepreneurial mindset that drives the launch of a sustainable business. The research emphasizes factors that contribute to economic growth, such as job creation, technology adoption, innovation, and poverty reduction. The study uses a descriptive approach with primary data from individuals with at least two years of business experience. The independent factors in the model are entrepreneurial education, innovativeness, and risk-taking, with creativity serving as a mediating variable and entrepreneurial intention as the dependent variable. The findings show that entrepreneurs' intentions to launch a sustainable business are positively influenced by entrepreneurial education, innovativeness, and creativity. Entrepreneurship education, risk-taking, innovativeness, and originality significantly impact creativity. The research suggests that entrepreneurial education, innovativeness, and creativity should be improved to enhance the entrepreneurial mindset and establish a sustainable business. Entrepreneurship is vital for economic progress, as it promotes growth, job creation, technology adoption, innovation, and poverty reduction. Entrepreneurial intent refers to an individual's deliberate pursuit of starting a new business or initiative as a vocation. Entrepreneurship involves building a long-term enterprise, understanding the market dynamics, creating a business strategy, and taking risks. The entrepreneurial mindset differs from that of a worker and is driven by independence, innovation, and challenge. The study concludes that personality traits such as creativity, innovativeness, risk-taking, and entrepreneurship education impact entrepreneurial attitude. Innovation and creativity are crucial for generating new ideas and developing new markets. Entrepreneurial education provides the foundation for entrepreneurship, and risk-taking enables entrepreneurs to make daring judgments based on intuition. The book aims to investigate the entrepreneurial mindset and factors that motivate people in the Middle East to establish a sustainable businesses. Creativity, entrepreneurship education, risk-taking, and innovation are some of the factors considered. An entrepreneurial attitude is essential for individual well-being and the economy as a whole.
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