Marc K. Peter

The Digital Transformation Canvas (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How to build a digital transformation roadmap for your organisation

If you don't know where to start with digital transformation, this practical and comprehensive book is your master plan. Guiding you through 7 action fields of digital transformation, with multiple checklists and templates, you'll be able to build a digital roadmap for your organisation.

Helping you to work with teams to drive a bottom-up strategy, you'll also be able to agree on key strategic initiatives with senior management for a top-down approach.

Suitable for anyone leading a digital transformation initiative, whatever your sector or organisation, you'll also discover engaging case studies and over 80 illustrations.

"It's a must-have in your professional library, and it will be your go-to reference as you navigate the ever-evolving landscape of digital business." Ljubica Radoicic, Director of Marketing and Customer Success APAC at Autodesk

"Marc K Peter provides highly practical templates and checklists for organisations to develop their digital business strategy." Uttam Tripathi, Head of Global Developer Programs at Google

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 272
• Erscheinungstermin: 25. April 2024
• Englisch
• ISBN-13: 9781292734293
• Artikelnr.: 70529438

Autorenporträt

Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.

Further information about the author: https://marcpeter.com/

Inhaltsangabe

1. Why you need this book
2. Why you need a digital transformation plan
3. What to consider for your digital transformation strategy
4. The seven action fields of digital transformation
o a. Field 1: Customer centricity
o b.Field 2: New technologies
o c. Field 3: Data and the cloud
o d. Field 4: New strategies and business models
o e. Field 5: Process management
o f. Field 6: Digital leadership and culture
o g. Field 7: Digital marketing
5. Digital transformation step by step
6. How to avoid blockers and succeed
7. Appendix: Download links digital transformation toolkit