Tim Hill, Pierre McDonagh

The Dark Side of Marketing Communications (eBook, PDF)

Critical Marketing Perspectives

• Format: PDF

Produktbeschreibung

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 134
• Erscheinungstermin: 28. Oktober 2020
• Englisch
• ISBN-13: 9780429996054
• Artikelnr.: 60058198

Autorenporträt

Tim Hill is Lecturer in Marketing at the University of Bath, UK. Pierre McDonagh is Professor of Critical Marketing and Society at the University of Bath, UK.

Inhaltsangabe

1. Introduction: Where are we now? 2. Decoding the market logic 3. Sport: Winners
logics
and the logic of competition 4. CSR: Corporate utopias
wishful thinking
and the logic of sustainability 5. Success
status and the logic of individualism 6. Social progress
economic decline
and the logic objectivity 7. Boredom: Digitised '24/7' connectivity and the logic of distraction 8. Afterword: How does this end?